Lane Bryant: Business Analysis Trina Brand Managerial Marketing BUS 620 July 23, 2012 Lane Bryant: Business Analysis Abstract Marketing strategies are necessary for the success of any business or company. This paper focuses on the generic marketing strategy and market segmentation of Lane Bryant. A couple of the generic marketing strategies are combined with specific market segmentation to aid in achieving high profits and retail success. Introduction The primary goal for companies is to generate profit, maintain stability and achieve substantial growth. Therefore, companies employ various strategies to advertise and sell their products or services.
CVS Caremark Global Expansion to United Kingdom Global Business Management Abstract CVS Corporations was founded by Sid Goldstein, Stanley Goldstein and Ralph Hoagland, May 8, 1963 in Lowell, Massachusetts. In 2007 CVS pharmacy merged with Caremark Rx which created CVS Caremark. CVS Caremark is currently the number two pharmacy store in the United States with revenues exceeded $100 billion dollars and has over 7,400 hundred stores in 42 states. The corporation has been successful for over 40 years in the United States. CVS Caremark is designing a global expansion strategy to target areas that are profitable and promising demographically.
Pfizer is the world's largest biological pharmaceutical company and their strategies has them moving with the times. With the numerous opportunities exposed to Pfizer, Inc., they want to take this advantage in putting forth their in-line products and business development, which may include acquisitions and joint adventures. With these business developments on the rise, they want to see growth in earnings, and increase their shareholder value. To achieve this, Pfizer must become organized when it comes to their strategic tactic when developing business opportunities. One particular area Pfizer is look at is therapeutic, which includes and not limited to are immunology and inflammation; neuroscience and pain oncology; cardiovascular, as well as establishing market products.
PharmaSim Marketing Report 1. Executive Summary With 10 brands of cold and allergy medicine targeting different segments of the population and focusing on 3 categories of illness - cold, cough and allergy and various associated symptoms such as aches, nasal congestion, chest congestion, runny nose, coughing and allergy, it’s a very competitive space. The team had to make decisions on which consumers to target through segmentation and focus an advertising message in order to be very efficient with the advertising budget – early on we knew we wanted to remain a marketing driven company which puts our customers first. Additional decisions had to be made on where and how the products would be sold, i.e. independent drug stores, chain drugstores, grocery stores, convenience stores and mass merchandisers in order to affect our objectives.
In 2007 Coke’s Venturing & Emerging Brands (VEB) team was created. The mission of this group is to identify and build the company’s next generation of billion dollar brands in North American according to the company’s website. This team is comprised of part venture capitalist, part brand incubators and part industry forecasters, this team focuses mainly on meeting the needs of their customers by introducing various products ranging from energy drinks, teas, flavored waters amongst others. In Porter’s generic strategies Coke employs the differentiation strategy. That is, they provide unique products in the broad market that customer value, perceive as different, and are willing to pay a premium price for; the differentiator works hard to establish brand loyalty, which is when a customer consistently and repeatedly seek out, purchase, and use a particular brand according to text.
Master of Business Administration Case Study--- CVS Caremark Company Lisa Walley lwalley1@capellauniversity.edu MBA6012 – Integrated Global Marketing Professor Joseph Levesque November 16, 2012 CVS Caremark’s role in reinventing pharmacy through its distinctive business model couldn’t be more imperative than it is today. CVS Caremark is a leader in the pharmaceutical services industry. It was formed in 2007 as a result of the merger of the nation’s largest retail pharmacy chain, CVS, and the second largest prescription benefits manager (PBM), Caremark Rx. CVS Caremark is the largest purchaser of prescription drugs and hence the lowest cost provider of prescription drugs in the United States. In addition, CVS/pharmacy is also among the very few drug store chains that are less than five miles of majority of the nation’s population.
CVS moved quickly to become one of the top players in the rapidly consolidating U.S. drugstore industry. In addition to pursuing acquisitions, CVS also was growing organically by aggressively opening new locations. In 1998, for example, the company announced plans to open as many as 200 stores in New York City over a three-year period. At the same time, some of the older locations, particularly those in strip malls, were being closed down in favor of freestanding sites, some of which began featuring drive-through pharmacies. CVS has grown its business into the largest retail pharmacy in the world through strong organic growth and a tradition of acquisitions.
By 1999, the average American was exposed to nine prescription drug commercials per day. That number has increased forty-fold and now advertisements and commercials about prescription drugs have become a part of our everyday lives. “Between 1999 and 2000, prescriptions for the fifty most heavily advertised drugs rose at six times the rate of all other drugs. Sales of those fifty intensively promoted drugs were responsible for almost half the increase in Americans' overall drug spending that year.” (Greider, p. 30) Through TV, magazine, and newspaper advertising, pharmaceutical companies are taking their message directly to the public. If it weren't for pharmaceutical advertising, the weekly news magazine Newsweek would have about 30% less pages.
Reducing Drug Trafficking in the United States sean stallworth English 122: English Composition I April 18, 2011 Topic: Reducing Drug Trafficking in the United States Limited or Narrowed Topic: The effects of drug trafficking on the economy Proposed Claim: Drug trafficking in the United States is Big Business The international drug trade is estimated to generate $300 billion to $400 billion annually. Such a large profit not only provides a strong incentive to sell drugs but also allows criminals to step up their game in developing more ways into transporting and hiding their drugs. This issue has been present since the 1900’s and there has yet to be an effective means of reducing drug trafficking in the United States. The War on Drugs costs
EXECUTIVE SUMMARY FOR PROCUREMENT AT BETAPHARM Corp. Introduction: Betapharm corp. is one of the largest pharmaceutical companies in the world with overall share between 5-10%. A number of important patents were about to expire in a couple of years, therefore Betapharm was actively seeking for new ideas that could help facilitate the future growth. Due to tough generic competition for drugs with expiring patents and introduction of new products by their competitors, increasing the price was not an option. Betapharm decided to focus on reduction of cost by improving procurement management. Company has recently implemented centralized procurement and Emptoris ePass system that facilitates eProcurement (including reverse auctions).