Lubrizol Corporation Essay

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Lubrizol Corporation Management 521 November 18, 2013 Management Lubrizol Corporation Organizational Planning The Lubrizol Corporation is a global company that is technology driven. It focuses on lubricant additives and performance chemicals to enhance quality and value the consumer’s receive while reducing environment effects. In 2012 under the management of CEO James L. Hambrick the revenue achieved was of $6.1 billion. Their headquarters are located in Wickliffe, Ohio USA and it was founded in 1928. It has a significant growth having around 7,000 employees worldwide. Lubrizol Corporation’s mission of the company supports the values and interests by rewarding financial support to institutions for education and non-profit organizations in areas Lubrizol facilitates. For the company to uphold their mission statement depends on their stakeholders. The company has their employees as the internal stakeholders and customers, shareholders, community members, and suppliers as the external stakeholders. How the employees work together to serve the mission statement directly affects the external stakeholders. In order to assure an interrelationship between the stakeholders, Lubrizol Corporation has set goals of strategic and operational planning. A SWOT analysis is conducted to assure the goals are achieved. One of the goals to improve the company is an operational plan to expand internationally and increase ability to obtain more raw materials. According to Marketline (2013), Lubrizol Corporation expanded to Asian markets and increased its capacity of chlorinated polyvinyl chloride. This capacity increases investments over $50 million dollars and with a complete operation planned by 2014. Lubrizol also acquired Active Organics, which includes natural ingredients and botanical extracts for the industry. In order to maximize the goals set up by the operational

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