There is a huge variety of products in the Costco warehouses which include: groceries, appliances, candy, television and media, office equipment, toys, hardware, health and beauty aids, jewelry, watches, cameras, books and much more stuff, counting for almost 4000 products. The uniqueness of Costco is that it carries 100% guaranteed, top quality brands, with prices way below than those offered by traditional wholesalers. Costco Wholesale is the largest wholesale operator in the US, operating about 565 membership warehouse stores with almost 56 million card holders in about 40 countries including Unites States, Australia, Canada, Japan, Mexico, South Korea, Taiwan and the UK. · Business Mission The mission of Costco is to provide high quality goods at the lowest possible rates keeping in view the interests of the stakeholders. The mission for the company is well communicated at all levels.
Analysis of Home Improvement Industry 1. The competitive forces in the industry Rivalry among competing sellers: Home improvement industry is a mature industry which contains thousands home centers and hardware stores. Among these competitors, Home Depot, Lowe’s, Menard’s, and also Ace Hardware are the major players. Home Depot, which holds more than 50% of the market share based on the revenue it generated, is the market leader. And Lowe’s ranks second as it has 34% market share.
Ralphs Grocery Company merged with Fred Meyer, Inc., in 1997. In October 1998, Fred Meyer, Inc., parent company of Ralphs, merged with The Kroger Company. Ralphs is actually the largest food retailer in Southern California, operating over 400 stores and employing more than 30,000 people. In addition they plan to be one of the largest grocers in the western region of the United States. The company also runs several large warehouse stores in Northern California under the names Food 4 Less and Foods Co.
Purchasers of Ikea, for example, use their contacts with suppliers all over the world via Ikea Trading Offices, in finding those who can make their products at the best quality for the right place and the right time. - They also take in to account materials, colors and design. For example, their mug is made in green, yellow, blue or white as these pigments cost less than other shades - Design is also one of the key factors in decreasing cost. In the case of their mugs, they redesigned the product three times simply to maximize the number of mugs that can be stored in pallet. They were also able to lower their shipping cost of bulky items such as furniture by having it disassembled to maximize the use of space inside their shipping containers.
Herman Miller: A Case of Reinvention and Renewal Herman Miller Furniture Company was one of four organizations and the only non-high technology company named as one of the “100 best companies to work for” and “Most Admired companies,” in Fortune magazine. It was also one of the “Most Innovative Companies” in Fast Companies magazine in both 2008 and 2010. It had approximately 278 applicants for every job opening in 2010. The company promotes within and considers the employee’s as vice presidents. Herman Miller top executive salaries were not more than 20 times the average wage of the line worker.
TITLE: A Critical analysis of marketing strategies of David Llyod Leisure Group EXECUTIVE SUMMARY David Llyod Leisure Group is a well known family oriented fitness and leisure centre operating over the past 30 years. In addition to this, it is Britain’s a biggest tennis operator and managing approximately 500 tennis courts. David Llyod Leisure has been started with 18 clubs and now it operates approximately 82 clubs in UK and 10 clubs in Western Europe. The growth of the David Llyod Leisure has been viewed through the acquisitions and mergers of Whitbread and Next Generation Clubs. It has been experienced huge losses during 2000 and 2005 and then it repositioned its brand with a new slogan and then achieved sustainability and success.
Twenty-four of these brands each generate more than $1 billion dollars in annual sales alone. Proctor and Gamble is an American based company, which interacts with more than five million consumers in nearly 100 countries; conducts over 20,000 research studies each year, and invests over $400 million in consumer understanding annually. Product Descriptions Procter & Gamble Co. provides branded consumer packaged goods to its consumers around the world. Its products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, high frequency stores, and neighborhood stores which serve many consumers in developing markets. The company also intends to expand its presence in other channels, including department stores, perfumeries,
GM has led in global sales for 77 years in a row (1911-2009) longer than any other automaker and does business in more than 130 countries. They employ well over 200 thousand people in all parts of the world. Making suck models as Cadillac, GMC, Buick, and many other models. After, filing Chapter 11 we will see if GM still remains a top 10 Fortune 500 company(currently ranked 6 as of 2009) because of the recent economic conditions that the United States are facing. He is the rightful person that stirred the company in the right way so that the company could out of the filing of Chapter 11.
Palmisano stepped down as CEO 31st December 2011, ending a near-decade-long reign. Looking back ten years Palmisano made several key strategic moves that have paid off greatly for IBM. In 2002 IBM bought Pricewaterhouse Coopers Consulting for $3.5 billion, and created a new global business unit called Business Consulting Services by combining IBM business services and PwCC. As a result, IBM Business Consulting Services becomes the world's largest consulting services organization, with operations in more than 160 countries [7]. In 2003 IBM sold its hard disk drive business to Hitachi.
[1] Fortune named Enron "America's Most Innovative Company" for six consecutive years Main Divisions of Work: * Online Marketplace Services: EnronOnline.com commodity trading system - the largest webbased eCommerce site in the world and dwarfs all other energy marketing web sites combined. This includes EnronCredit.com, ClickPaper.com (online pulp & paper information), online energy risk management, Water2Water.com (online water marketplace), Waterdesk.com (water industry workspace, brings water industry buyers and sellers together). * Enron Broadband Services: Internet Broadband - streaming media applications, customizable bandwidth solutions. * Enron Transportation Services: The Gas Pipeline Group, which formally changed its name in September 2000 to Enron Transportation Services. * Enron