This also aims to convince the consumer group that they are making the right decision in choosing to use a particular brand (No Author, 2012). Coca-Cola has done this through marketing this product to young adults and adults who are known to skip breakfast and sometimes lunch. This drink provides a healthy replacement when not able to have a meal. This product allows the adult to have something healthy versus something unhealthy such as chips, candy, or other types of junk food. This product is also aimed at the health conscious adult that does not want to eat unhealthy.
One of the marketing strategies that ensure the company of long-term profitability is the personal relationship built with the customer base. Customers will not have the same shopping experience with large grocery stores. If there are items that customers would like to have available in Kudler stores they are able to communicate that to management. Management can then relay the data to Kathy Kudler who will search the world for the best available items to satisfy the customer. People will not have the loyalty they get from Kudler at other grocery marts.
However, a determination should be made regarding the viability of these items in all stores. If sales are low in certain areas, this could lead to loss of profit due to overages. Company Q has also declined a request by local food bank to donate day old products because they fear theft by employees. Company Q could take a few simple steps which would support their need to improve profit, engage their employees in a shared corporate vision, and build a supportive relationship with the community. Recommendation 1 Company Q should establish an ethics program.
The employees of Chi-fil-A strive to give the customer the very top-notch service. It is their job to satisfy the customer and they definitely take that to heart. By completing drive-thru orders in 90 seconds and 60 seconds at the counter, you are bound to a pleasant experience. This fast and efficient drive-thru service won Chick-fil-A its record setting sixth title in this year’s “Drive-Thru Performance Study” in Quick Serve Restaurant magazine. Unlike McDonald’s, at the completion of each transaction, you will not hear a “Thank you” or a “See you next time” but these classy words: “My pleasure”.
Entrepreneurial Leadership Yashiqua Jenkins Prof. Victoria Figiel BUS508 –Contemporary Business Strayer University October 28, 2012 An idea is all it takes to ignite the process to start a business. To find a need of the people for a particular product or service and expand on it in order to make a profit is what many entrepreneurs do to start their company. A perfect example is the formation of Five Guys Burgers and Fries by the Murrell family. Their desire to focus on providing the consumer with quality burgers and fries have led them to be very successful in a short amount of time. This paper will determine how Five Guys’ philosophy sets it apart from other fast-food chains.
Also, your company was asked for donations of day old products by the food bank. Your management declined and chose to throw the products away. Management worries over lost revenue due to fraud and stealing by employees who might say they were donating food. In doing my evaluation of the given facts, I see areas in your company that could be improved in regards to the attitude toward social responsibility. Economic: maximizing stockholders wealth and value In regards to evaluating your company on their attitude toward economic social responsibility, I have found that your company has made some good moves, although there could be some improvements made in this area.
• Competitors like Marvel are wooing customers with low cost per click-through • Condition-specific websites like cholesterol.com has a better chance of converting a visitor to a customer. • Setting a price competitive to Marvel’s would drop MedNet’s revenue by 80% • Since advertisements are the only source of revenue, MedNet’s has to rethink their revenue generation strategy to sustain their business. • It is considered as a product problem because they may have to change the value proposition Note that technology is fragmenting the market and disrupting the business model What are the decision options? • Charging for the content, treating site visitors as patients. • Extend coverage of alternative health information • Develop and manage corporate websites What does he/she need to know to make a decision?
Joshua Williams 3 30 2015 BA384- Business Ethics Case Study Pepsi Co. 1- How does Pepsi Co. balance those stakeholders such as consumers and shareholders interested in good tasting products and financial performance with special- interest groups and regulators that are more concerned about nutrition? The industry in which Pepsi Co. is, is very difficult to deliver food items or beverages that healthy for the consumers. Still it tries its best to balance those stakeholders such as consumers and shareholders interested in good tasting products and financial performance with special- interest groups and regulators that are more concerned about nutrition. It tries to focus more on the commitment towards the society and more stable growth by creating more healthy financial results, while also maintaining the high quality standards of the products. Pepsi Co. keeps improving its products and make it more healthier and suitable for the customers.
For example, in both surveys there is an approximately a 60/40 split on customer satisfaction for customer service representatives being courteous (Apollo Group, Inc., 2011). Instead of looking to improve on their products and services, perhaps the company should be looking to their customer service. The marketing objective could improve the amount of people agreeing with the level of customer service. Customer service is as important, if not more so, than the products themselves. If a customer is not happy with service they received in a store, they are more likely not to return regardless of the quality of the product.
Unit 8-P2 In this essay I am going to explain different psychological approaches to health practice. Social learning theory According to this theory, we need to have a good role model in our life, so that we can learn good behaviours from them. For people who want to eat healthy and be healthy, celebrity such as, Jamie Oliver would be a very good role model, because he teach people to eat healthy to have a healthy life. He also brought lots of publicity to the healthy eating campaign. If someone eats junk food all the time and that person’s mother or friend told him/her to eat healthy, it’s less likely that he/she will listen to them, but if he/she admires Jamie Oliver and he suggests to eat healthy, then there is more possibility for that person to follow what he says.