Louis Vuitton Proposal

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Louis Vuitton Proposal To: Marketing Manager CC: Marketing Administrators From: Emma Nguyen Date: [ 7/25/00 ] Re: Foreign Market Entry Proposal After the GFC recession in 2009, the LVMH organization in general and Moët & Chandon in specific somehow be damaged within the Europe and American market and the time of 2011 and 2012 is the time of recovery and look for a new opportunity in a new market or expand the product line. This proposal will briefly outline a preliminary profile of the foreign market which includes economics and socio-culture variables, barriers/ ease to entry and the choice of market entry strategy for one of Moët & Chandon’ product: Dom Pérignon in Asia, particularly in Vietnam. The proposal is only analyzing the entire situation and the environment that the company is facing but also put up with many interesting such as in Marketing Strategies and especially the promotion for the new foreign market: Dom Pérignon Promotion Tour. Confidential Purpose: The purpose of this proposal for the Foreign Market Entry Marketing Plan for Dom Pérignon is to look for a new opportunity to expand to a new market. By drawing in every detail, the marketing plan will be the perfect tool to point out all of the prediction and decide how Dom Pérignon will meet the demand of the new market while generating a profit for the organization. Organizational Objective: “Increase sale by 20% by penetrating into Asia Market” In an economic environment in which it is still difficult to forecast the trend in consumption between now and the end of 2011, the LVMH business group brands in general and Moët & Chandon are in an excellent position to continue to reap the benefits of the vitality of the Asian markets and to rebound strongly when a solid recovery begins in the traditional major markets by emphasizing its fundamental values tied to the vision of

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