How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their target market? MKT 421 Marketing Week 3 DQ
Executive Summary Webvan was dedicated to providing customers with a shopping solution that saved time and effort without sacrificing the quality selection or low prices that consumers had come to expect of traditional grocery stores. Webvan’s sophisticated system filled orders accurately 99% of the time and provided on-time deliveries 92% of the time. When the system ran at its intended full-design capacity, it was expected to generate an operating margin of 12% compared with the grocery industry’s norm of 4%. In this marketing plan, we analyze the profitability of this new venture, with a particular focus on the distribution system of Webvan. Situational Analysis (5Cs) Company Established in 1999, Webvan aspired to provide better service than was available at modern supermarkets through a same-day delivery system; within a customer selected 3-minute window.
Corporate social responsibility Gains momentum beyond the courtroom to the far more powerful marketplace current and future manager of business must realize that business ethics not so much about the installation of compliance codes and standards Necessity for Ethical, values-driven company Mission statement :To operate a profitable brewery which makes our love and talent manifest Core values and beliefs 1. Producing world-class beers 2.Promoting beer culture and the responsible enjoyment of beer 3. Continuous, innovative quality and efficiency improvements 4.Transcending customers’ expectations 5. Environmental stewardship: minimizing resource consumption, maximizing energy efficiency, and recycling • Kindling social, environmental, and cultural change as a business role model 6. Cultivating potential: through learning, participative 7. management, and the pursuit of opportunities 8.
Current ratios show relative amount of working capital, while quick ratios show the amount of quick assets by current liabilities. “Ratio analysis is an important and powerful technique or method, general, used for financial analysis. The purpose of financial analysis is to diagnose the information content in financial statements so as to judge the profitability, financial soundness of the firm, and chalk out the way to improve existing performance.” (Ramagopal, 2008) Duke Energy’s Current ratio is 3.54; this is calculated by current assets, 2,049 million, divided by current liabilities, 578 million. There is no current problem with the liquidity in this company. The quick ratio is .33 and this is calculated by cash and accounts receivable, 1,501,000+ 1,316,000 divided by current liabilities, 8,644,000.
Question B Discuss the advantages and disadvantages of Job Order Costing. Be sure to include specific examples of the advantages/disadvantages that you discuss. Week 3 Discussion Questions Question A What is the difference between operations costing and a process costing system? How does a company decide whether to use a job order or a process cost system? Question B How does the treatment of costs differ in ABC systems as opposed to traditional cost systems?
Discuss what departments might be included in the operations function of the company. G. Discuss strategic operations management decisions related to at least three of the following concepts that would support the implementation of the company’s mission and strategy: • Design of goods and services • Design of process and capacity • Quality • Location • Layout design • Human resources and job design • Supply-chain management • Inventory • Scheduling • Maintenance 1. Discuss whether the company should adopt a consumer-focused mass customization process. H. Recommend actions to improve cost effectiveness for each of the
Edward Jones also focused on catering to all customer segments, especially the smaller customers. Edward Jones never deviated from its product strategy or tried to differentiate its offerings to customers based on the amount of money a customer had to invest. Edward Jones brings additional value to its customers by making it well known that they work for the end-customer. Unlike many other brokerage firms that focus on high net-worth clients, Edward Jones faces limited competition in the smaller client segment. This allows them to serve many more customers and
Increase profits by 5% in all stores and all Kingsford products. Company needs to increase profits. Do not want to discriminate between large box retailers and smaller stores. We don’t need powerful retailer like Wal-Mart to notice increasing only in certain retail sectors or on specific types of charcoal. Royal Oak already paved the way for retailers to expect this.
Their basic mission: “Whole Foods Whole People Whole Planet are the elements that play a vital role in their company’s success”(Thompson, Strickland & Gamble, 2009). These qualities impact their company in a positive manner by lessening their competition and making them one of the fastest growing segments of organic food
Patriotism, pride, and a taste of joy bring a feeling of an American classic. Ballesteros 2 Ballesteros 2 Coca Cola also utilizes logos to push their products for everyone to buy. It helps their company rise economically in saying that not only Americans can be happy with a coca cola bottle in their hand but also the different races living here in America can feel they are a part of America too. Coca Cola is a symbol of happiness worldwide that bring joy and fun to one another and a sense of being an American. In my opinion, this ad is to show how in any special occasion a Coca Cola bottle can bring happiness, being with the ones you love, and quenches your thirst.