Effects of Personality Traits, Loneliness and Self-esteem on Facebook Use The explosion of the usage and popularization of online social networking tools has drawn our attention in the recent 5 years. Among those tools, Facebook becomes the second most popular website in the latest research (eBizMBA Inc., 2013). In Hong Kong, there are
How is social media affecting social movements? Social Media is becoming a global phenomenon. With Facebook housing over 845million users and Twitter having 140million users worldwide (Stone, 2012) it is possible that social media is bringing social change to the world. These social media platforms have caused global affects for example the recent KONY2012 campaign which continues to circulate through social networks such as Facebook and Twitter, has dominated the views of millions of people over a short period of time. Since March 5th the video produced by San Diego non-profit Invisible Children has been shared and viewed by more than 100million people worldwide.
al 2011). Twitter was created in 2006, just when Facebook decided to expand its membership to the general public. From the beginning, Twitter has had a competitive advantage over Facebook and other social media websites as it offers a wider range of options for networking. Twitter was the first to offer microblogging, which allows users to share their thoughts to the world with a strict limit of 140 characters. In addition, many celebrities became notorious users of this platform since its creation, which has also contributed to Twitter’s continued growth.
New Balance also suffers from higher production costs compared to their main competitors who outsource for all their labor. Opportunities: The emergence of online commerce s represents a great opportunity for New Balance. According to the Internet World States, on June 30th 2012 the internet use the world population stood at 34.3 percent with a growth rate of more than 566.4 percent during 2000-2012 (Internet World Stats 2012, p. 1). With the growing number of international online users New Balance could greatly benefit from selling direct to consumers through various online channels. The growth in the shoe market also represents another opportunity for New Balance.
Suggesting that individuals can easily be influenced to conform which can lead to a maladaptive need to belong. Keywords: Facebook, motivation, problematic use What motives for Facebook use can predict problematic Facebook use? Since the popularity of the internet has been increased worldwide, social networking sites have been develop to facilitate communication online. Facebook is rather new phenomenon is known to be one of the most popular social networking sites originally created for college students to form and maintain social ties (Tosun,2012). With approximately 500 million users, it has been reported that people with accounts can spend up to 700 billion minutes on Facebook per month (Facebook,2011).
ASTON UNIVERSITY SCHOOL OF LANGUAGES AND SOCIAL SCIENCE: PRE-SESSIONAL MODULE LE2046 RESEARCH PROJECT PROPOSAL TOPIC ‘Google Plus’ Versus ‘Facebook’: A Social Networking Competition For Customer Loyalty Name: Yang CHEN Student Number: 119144846 Tutor: Richard Galletly Introduction It is commonly believed that Facebook is the most popular social network which is used by people worldwide (Gunelius, 2011) and it had over 750 million customers by June, 2011 (Facebook, 2011a & b). According to Kelleher (2011), there is a forthcoming competition between Google Plus (henceforth Google+) and Facebook related to customer loyalty. He goes on to state that despite being a new brand, Google+ matches Facebook on many aspects and surpasses it in other ways. In addition, BBC News (2011) states the latest objective of Google+ is to achieve more than 500 million users. By this token, a competition for the market shares of social networking will be unavoidable by Google+.
Within the industry the intensity of rivalry was high though Apple was vey ahead of it competitors even when it was charging a premium price which was $50 to $100 higher than the ASP of other iPods. Hence INTENSITY OF RIVALRY IS MODERATE & IS RISING WITH THE ENTRY OF PLAYERS SUCH AS MICROSOFT. 2. Threat of Substitute Product:- Substitutes:- Substitutes of iPod included Free Internet radio sites, other online music streaming sites. However mobile segment was fast emerging as a big substitute of MP3 players.
Facebook was not the first social media service, but it was, arguably, the first to have a real impact on the way organizations operate. The large number of social media users (1 in 4 people worldwide according to a 2013 eMarketer report) and unprecedented connectivity has forced organizations around the world to take note and adapt the way that they handle their interfaces with the public. It has also spawned a whole range of new social media based services such as LinkedIn and Twitter that organizations have to both try to manage and leverage to their advantage. Research conducted by Barnes et al (2012) at Dartmouth College showed that 73% of Fortune 500 companies were active on Twitter indicating that the majority of companies are moving with the times. Today’s organizations have an increasing awareness of how
This paper will try to shed some light on the matter thru past and recent articles from analysts and insiders that has attempt to decipher Apple’s recipe for success. Apple is a computer and software manufacturer that also sells digital content as: books, music, operating systems and software applications (Apple.com, 2013, p. 1). The 2013 Fortune 500 global company list ranks Apple as #17 (Money.cnn.com, 2013). According to Badenhausen from Forbes (2013), Apple is the most valuable brand in the world, “Apple is the most valuable brand in the world for a third straight time at $104.3 billion, up 20% over last year. It is worth nearly twice as much as any other brand on the planet by our count.” (para.
What is your assessment of overall industry attractiveness? Search Engine Industry is built upon Search and also advertising. If we look at the latest data (for year 2009) there are beside Google 5 big players: * Yahoo, which has a challenger’s and loser’s position * Bing, this is new brand name for MSN Live search * Baidu, China search engine * Ask * AOL Where search engine is powered by Google At the figure, we can see that Google own 65% of U.S. Market and 85% of global Search Engine Market. Data from St at Counter Global Stats for Year 2009 shows that Bing market share was in start (June 2009) a little higher then MSN Live search had in past. In that time there is also a little decrease of Google’s market share.