Liner Shipping Summary

548 Words3 Pages
The shipping industry has played a pivotal role in shaping the course of economies for many countries in the past, and is inexplicably interconnected with global trade. In this industry, container shipping stands out as the most vital, as the transportation of standardized containers on regular routes and schedules commands a large segment of consumer demand. In general, the liner shipping industry mirrors the growth of the global economy and of trade. The industry boom happened in the 1970s as there was an increasing need for container shipping due to intercontinental trade. Growth persisted in the 1980s and 1990s with Asian economy growth, however with the expansion in container fleets, capacity likewise grew, and unfortunately exceeded demand from the early 1980s to the decades after. The liner shipping industry satisfies demand of companies who require cargo shipping services on fixed routes and regular schedules to major ports. Thus far for the industry, company strategy revolves around building alliances and conferences so as to reduce costs in terms of repeated routes, as well as maximizing and optimizing capacity of containers on ships. However due to recent trends, several issues have risen as problems that the liner shipping industry has to face and overcome for the survival of these businesses. Firstly, companies found it difficult to turn a profit due to the low margins and inability to change freight rates and to transfer costs to customers. Also, due the vulnerability of trade to the global economic environment, inability to adequately predict demand also led to fluctuations in revenue as a result of lack of or excess capacity. In certain countries, capacity bottlenecks in their ports also led to rising port fees which further reduced the profit levels of liner shipping companies. Nevertheless, not all aspects of being a player in this industry
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