Lights In The Tunnel

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THE LIGHTS IN THE TUNNEL Chapter I Martin Ford represent the effects of the job automation and the advancing technology on the emerging countries and the developed countries in his book " The Lights in the Tunnel ". The author describes the situation based on the economic impacts that are mainly caused by the unemployment with his tunnel metaphor. According to his metaphor, eventually one day in the future the advanced technology will result in unemployments due to automation and machines will be able to do all the jobs that are done by the "average" workers in our population. He assumes these unemployed people will not be able to find new jobs. What he means by "average" is the 50-60 percent of our population that work in customer services, loading docks, selling insurance or real estates and etc. Before coming to his tunnel metaphor he first describes the present situation of the mass market. In todays world there is a great variety of products that the world has never experienced and because of the globalization those products can be reached by all the people around the world so he thinks the world as a single mass market. He imagines the world mass market as a dark tunnel but there lots of white lights streaming through the walls of the tunnel. These lights represent all the individuals that attend to the market and the brightness of those lights vary according to the income or the purchasing power of each individual. Although there are lots of lights in the tunnel most of them belong to the developed countries such as United States, Europe, Australia, Japan and other developed countries but there is an indisputable number of lights that belong to the developing countries such as Turkey, Brazil, Russia and etc. When we look at the tunnel the lights with the medium brightness has the
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