Li and Fung

5124 Words21 Pages
Li & Fung is an century-old trading Chinese company from traditional export trading to global supply chain, the Group has a proud heritage dating from its founding in Guangzhou in 1906 by Mr. Li To-ming Mr. Fung Pak-liu. It was financed by Chinese capital to engage exports from China. At the beginning Li & Fung started to trade silk and porcelain and fireworks. Li & Fung was established in Hong Kong as a limited company at the end of 1937 by Fung Pak-liu's second son, the company has a familiar tradition, which it is part of the company. Li & Fung is world's leading supply chain manager which focuses in the consumer goods market for retailers and brands over the world, covering more than 40 economies in the Americas, Africa, Asia, and Europe with a network of over 15,000 suppliers, 300 offices and distribution centres and 28,000 employees over the world. Li & Fung has surpassed several barriers new technology, expansion to foreign markets, new policies and etc over the years, indeed, they have realized the importance of the internet into their business strategy. One of the key ability of li & fung is adapt across the years to different conditions from 1906 to the current digital age. Globalization Li & Fung started to expand its business abroad in the 1990s, beyond its East Asian core, growing a presence in the Middle East as well as in the Caribbean and South Asia , which were gaining importance as quick-response production bases for global markets. Li & Fung acquired Dodwell, adding an important European customers to their portfolio in 1995. Then continue growing by acquisitions, Li & Fung acquired Camberley Enterprises and Swire & Maclaine in 1999, Colby Group Holdings in 2000, and Janco Overseas in 2002. Today Li & fung operates in three main areas logistics, trading and distribution, meanwhile Fung

More about Li and Fung

Open Document