Levi's Case Study

2378 Words10 Pages
Working together effectively for attainment of a common goal is the manifest aspect of teamwork and in this paper, we will attempt to explore the various facets of effective team work which makes or breaks an organization. We will reflect upon individual concepts of team dynamics using the case of Levi Strauss and Company and their experience with self-managed teams. Levis Strauss & Co. is the largest maker of brand-name clothing in the world. We will first cover… …… In 1992, Levis Strauss and Co. underwent a major organizational restructuring in an effort to reduce their operating costs and increase productivity. They changed their employee compensation structure from a piece-rate system to a self-managed team based approach. According to Bruce Tuckman’s model, every organization witnesses 5 stages of group development namely: Forming, Storming, Norming, Performing and Adjourning. 1) Forming stage: In this stage teams are just formed and the team members are unclear about their individual roles and responsibilities and tend to rely heavily on the leader in order to know about their purpose, objectives, and external relationships. 2) Storming stage: Team members start competing for the positions which results in lot of power struggles, cliques and factions within the team. There is clarity of purpose, however, uncertainties still exist in the team. 3) Norming stage: Agreement and consensus are the key characteristic of the team members during this period. The roles and responsibilities become clear and are accepted. 4) Performing stage: Team members become more strategically aware of the team’s mission and purpose. Focus is on goal achievement and the teams are able to stand on their own with little interference from the leader. 5) Adjourning stage: When the task is completed, everyone on the team could move on to a new and different task. The
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