Kimbaly Franzer Kuddler Fine Foods MKT 421 February 1, 2012 Introduction Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer focused programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to achieve quality results (Kudler Fine Foods). Making sure the company is improving the customer’s value chain while instilling loyalty is hoped to increase higher margins in product sales the next step for this company. There are many ways that Kudler can increase profits and provide the customers the needs and wants. Some ways to do that is the catering side of the company,
Kundler Fine Foods The purpose of this paper is to display and justify the importance given to marketing by an investigation in the development of Kudler Fine Foods marketing tactics and strategy. Elements will be identified for additional areas where an increase in market research is needed. By looking at competitive intelligence and analysis to carefully consider the development of Kudler Fine Foods marketing strategy and tactics. The development of the marketing strategy and tactics and how important each of them relates to the company, the analysis and overall competitive intelligence. Also how these areas will play an important role and if any additional area of research is needed.
From the complied information the decision making process begins. Marketing Strategy is defined by businessdictionary.com as an organizations strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business (BusinessDictionary.com, 2012). The marketing strategies and tactics of Kudler Fine Foods are preceding in the right direction and with minor adjustments and increased marketing research the goals of increased revenue and cost reduction will be met. In conclusion, marketing research is an essential part of Kudler Fine Foods’ ongoing success.
* Mini Case (p. 45) a) Why is corporate finance important to all managers? All managers are mandated with a goal to improve the businesses bottom line. Successful corporations have two main goals they must meet to stay in business. The first goal is “identifying, creating, and delivering highly valued products and services to its customers.” (Brigham) The second goal is to generate “enough cash to compensate the investors who provided the necessary capital.” Behind every managerial action, the manager must ally every action they take with meeting the above two goals. In order to evaluate the success of those decisions, managers must be able to analyze their decisions and fully understand the impact past decisions will have on the past, present, and future health of the company.
Consistent with management science, Boeing is focusing on the “numbers”, even at the supplier level. -In operations management techniques Boeing conducts roughly 4 hour long monthly and quarterly assessments to see if the supplier can speed up production. This techniques deals with scheduling production, production planning and optimum inventory level. With management science, Boeing conducts a 2-3 days long annual review this review would help improve decision making and strategic planning based on the evidence collected through the review. 3.
These options are going public through an IPO (or initial public offering), acquiring another company in the same industry, or merging with another company. In order to determine this strategy this group must examine where Kudler Fine Foods stands on its own and which will benefit them the most. With the desire to expand, choosing to go IPO is desirable as it would raise capital to allow KFF to grow. This capital could be used for development, working capital, or to pay off debts. It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations.
To increase its scale and scope, KFF will expand geographicaly first through acquiring similar stores so as to sell more of the same product. This will increase its marketability and popularity at a reduced cost while increasing scope through synergism. The more stores KFF acquires, the greater its market power over suppliers and other smaller specialty grocery stores. This increase in marketing power will bolster bargaining power, which will help control cost, increase its output capability, and increase Kudler’s chance to reach
In this case it is from 4.6 days in 2008 to 5.41 days in 2010. This is quite good according to other industry where maturity of invoice is usually more than 30 days. But what is more important comparing to trade-creditors which is usually 21day it is almost quarter of the time. That means that Ryanair can accumulate four times more cash that they need to cover the obligations at that time. This improves quite well their cash flow.
Though ratio analysis should not be used alone as there are several limitations in the usefulness of their data, they will give general historical information. Managerial decision-making should consider all factors in leveraging their position within their specific industry to excel and continue to generate positive revenue. Financial statements are the driving forces behind understandings a company’s financial position in the market place. Financial statements can effectively communicate what financial decisions have been made, how the bottom line was affected and what are the necessary steps to keep a company in business. Financial statements give the relative fiscal health over a period through interpretation; by identifying corporate strength and effectively examining overall managerial decision-making through ratio analysis.
The use of Ratios in Financial Analysis Dennis M. Pipho Sept. 23, 2014 Concordia St. Paul Cohort 2258 The use of Ratios in Financial Analysis The goal of any successful financial manager should be to maximize the value of the business for the shareholders or owners. (Droms & Wright, 2010). The way in which managers are able to determine the value of the company is through the use of financial statements. Although each financial statement focuses on a different area or length of time, the shared piece of information that in some way is depicted by every financial statement and the way the shareholder value is calculated is ultimately cash. Financial statements are simply the framework of a financial picture created over a given period of time.