Lenovo Computer Essay

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International Marketing Plan [Exporting project] This is an international marketing plan that basically covers the process of exporting Tablets to India. The brand of the tablet is Lenovo, a Chinese based PC company which is ranked as world’s 2nd largest PC seller now. Tablet Contents: • Company background…………………………………………….2 • Target Market…………………………………………………...2-4 • Product Tariff number & schedule B...………………………..4-5 • Market entry requirement ………………………….………….5-7 • Market penetration strategy …………………………………......7 • International marketing strategy………………………………....8 6.1Product………………………………….......8 6.2 Price…………………………………….......8 6.3 Promotion………………………………...8-9 6.4 Place……………………………………..9-10 • Sales forecast (3 Years)…………………………………………..10 • Income Statement ………………………..…………………...10-11 • Conclusion…………………………………………………….11-12 • Company background: The company I choose for the international marketing plan is Lenovo, which is ranked as the world’s one of the top three in the personal computer industry. About the company background, let me take you back to the 80s. In 1984, Lenovo began with a guard house in China which was formed with 25,000 RMB and known as Legend Holdings Ltd until the year of 1988, the company started to incorporate in Hong Kong and eventually have become the biggest PC Company in China. Legend Holdings started to switch its name to Lenovo when it came to the year of 2004, which was also the year when the brand came into global existence. When it came to the year of 2005, the company acquired the Personal Computer Division which was the former IBM Division that invented the PC industry in 1981. As of today, Lenovo has grown into a $21 billion dollars personal technology company and become the world’s second largest PC seller. They have more than 26,000 employees in more than 60 countries providing customer

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