Toy 2: Building Blocks Description: These are building blocks which can teach children many things such as fine motor and gross motor skills. Why is this toy developmentally appropriate for a child in this age group? Because it teaches kids things such as balance and gravity and beginning math concepts such as matching and grouping and also confidence in creating things. Is this toy appealing to a child in this age group? Why or Why Not?
Parents often ask their pediatrician for advice about appropriate toys, books, and computer or video games, because they know that these tools may be important in their child’s development. Pediatricians can use questions about toys as opportunities to discuss the importance of a child’s environment at home and in child care. A young child’s growth and development can be supported and enhanced through play. Toys bring parents or caregivers and children together in play. Early brain development is enhanced through these relationships.1 These discussions are also an opportunity for the pediatrician to help parents understand the role of play in all areas of development, including cognitive, language, social, physical, and emotional
One of the only major entry barriers is customer loyalty. Brands like Playskool and LeapFrog have created product ladders in which they tailor a central product to multiple age groups so that a child can “grow with the brand.” LEGO has capitalized on this strategy and has created a number of categories of similar products to appeal to kids of many different ages (e.g. DUPLO, LEGO CITY, BIONICLE). The threat of substitutes stems mainly from electronic devices. Their main advantage is the fact that they will not be outgrown, like a traditional toy will be.
6.1 Strengths Brand name As a professional toy company since 1932, the brand name LEGO is well-known to people all over the world as an important intangible asset. The LEGO icon raised the brand identification as well as formed a basic perspective of LEGO products, which have increased percent of repeat buying and brand loyalty by effecting consumer preference. Therefore, having a high identifiable brand name provide a medium-level strength. Reputation and image with expanding customer groups With the motto, “only the Best is Good Enough”, and the standard that each Lego piece must be manufactured to an exacting degree of precision, which means tolerances as small as 10mm, LEGO has successfully built a positive reputation among consumers. Its vision, “inspire children to explore and challenge their own creative potential”, creates an aspiring image with intelligent exploitation.
Walt Disney was able to create a world in which fairytales and cartoons would be loved for decades. He was a creative genius. Walt Disney deserves to be honored because of all the joy he has brought so many of us. He started the company that brought us so many wonderful movies, TV shows, and amusement parks. He was the original voice of Mickey Mouse, perhaps the most successful cartoon character of all time.
With companies like Dell and HP making similar products that are just as fast and just as smart the details are what makes a consumer decide on which to purchase. Apple needs to be totally compatible with most every other devise in order for people happy with their purchase. With all the competition so closely packed together and all producing the same thing one small detail could determine whether a product is a hit or a bust. Making the industry friendlier for normal people to understand and developing simple ways for consumers to learn to use products is also highly important. Most people would not want to stand in the Apple store for a class to learn to use their new toy.
Barbie would become an icon that would change the world of toy manufacturing, and become an unlikely role-model that would change the way a generation of little girls would think and aspire. Mattel has maintained its success by developing a reputation as a company that seeks to introduce child friendly toys and quality products. The following is a company statement in reference towards their responsibility to consumers: “As a global leader in the toy industry, we believe that how we achieve success is just as important as the success itself. We strive to ensure that our toys are manufactured in a responsible and ethical manner, and we have continued to evolve our standards and oversight process to reflect those expectations for labor practices and environmental stewardship. (Corporate.Mattel.com)” On August 1, 2007, the leading toy manufacturer Mattel issued a worldwide recall of over a 1.5 million toys.
Product companies creating branded content to appeal to kids is as old as the first days of television. But Montgomery and others say virtual worlds and related games change the equation for brand marketers because a child's interaction and emotional engagement is so
The sleek design make it easy to handle, and the options of parental controls make it ideal for educational and recreational use. The option to customize specific unwanted websites and age appropriate apps makes it not only very desirable but leaves the competitors something to be desired. Apple has made their product so user friendly that children have and use their product on a daily basis (Smith, 2012). In addition, apple has a variety of educational apps that many schools have now adopted for their curriculum. Not only is this beneficial to the public, private, and charter school system, but for the homeschooling children as well as children with learning disabilities.
Play is a vital element in the development of children; an element which adults, teachers and caregivers should always consider (penn foster book, pg. 183). How can legos, puzzles, toy cars, games and sidewalk chalk be an important influence in the development of young children? Such common toys aid children in play and guide children in learning and mastering imperative skills. It’s crucial that toys for children are selected with safety and developmental appropriateness guidelines in mind.