Explain key concepts such as segmentation, target marketing and product positioning. 2. Explain the four elements of the marketing mix: product strategies, pricing strategies, promotion strategies and distribution strategies. 3. Classify factors in the external marketing environment as either opportunities or threats as well as interpret internal company factors to create a SWOT analysis.
Therefore, the US created unconditional terms of surrender, knowingly going against the Japanese ethic of honour and against the institute of the emperor, whom most Americans probably wanted dead. Consequently, the use of the atomic bomb became a way to avenge America's fallen soldiers while also keeping the USSR in check in Europe. The Japanese civilian casualties did not matter in this strategy. Also, it did not prevent the Cold War, as the USSR was just a few years behind on a-bomb research. At the time, revenge, geopolitics and an expensive project that could not be allowed to simply rust away, meant the atomic bomb had to be hastily deployed “in the field” in order to see its power and aftermath – though little was known about radiation and its effects on humans.
This was somewhat a political decision that the United States needed to make in support of her allies. The U.S needed to prioritize strategy in choosing how they would act after the bombing of Pearl Harbor and Hitler’s military success’s in Europe. The U.S had two options as to how they would proceed with military action. We knew if Russia collapsed that would allow Hitler to then fully focus his attention to defeating the British as well as helping out the Japanese which was a great ally of Hitler. The Japanese military success with the bombing of Pearl Harbor was obviously of great importance to the United States but helping our allies defeat Hitler took precedence after Winston Churchill asked the president Franklin D. Roosevelt for support in defeating Hitler.
Through out her article Cravens highlights the environmental benefits of nuclear energy. While Cravens effectively reaches to her audience and gives credibility to her article, which fortifies her argument, she ultimately diminishes her strength with her failure to completely address some key issues about nuclear energy Through her ethos Cravens’ effective use of ethos gives her the creditability needed for people to listen to what she is saying. She starts off by showing her on credentials for writing this article. She reflects on how, through the research for her book, Power to Save the World: The Truth About Nuclear Energy, she changed her mind from opposing nuclear energy to endorsing it. By giving her readers this information, she is showing that she has done in depth research on the topic of nuclear energy, so they can trust her to give them correct information.
The cold war was most certainly a war of words and ideas. Historians could see the speech “Tear Down this Wall” as yet another critical battle in cold war with the Soviet Union. We were well prepared in this war due to the fact that our leader, of the time, was an expert orator. The late cold war era for me was a frightening time to grow up as a teenager. Movies like the network television drama “THE DAY AFTER” reminded us how quickly our world could come to an end over a political squabble.
As shared team leadership is an emerging construct, I address several questions to understand (1) What is the relationship between shared and traditional conceptualizations of vertical team leadership? (2) How is shared team leadership different than potentially overlapping constructs? (3) What are the antecedents of shared team leadership? (4) How does shared team leadership relate to team processes, climate, and outcomes? and (5) How does shared team leadership relate to processes, climate, and outcomes over and above vertical team leadership as well as the potential overlapping constructs?
Understandably, there is a need for nuclear power plants and the benefits they possess, but more power plants are not the answer needed to solve today’s environmental threats. In the article written in 2009, called Nuclear Power Is an Environmentally Unsound Way to Reduce Pollution, it states “no new nuclear plants could be completed before 2014 according to government estimates, and plants with genuinely advanced designs no earlier than 2025.”(Union of Concerned Scientists, 2009, p. 1) Building nuclear power plants also brings many other risks, such as where to store the radioactive waste and terrorist threats. The radioactive waste and terrorist threats are the same because the refined byproduct of radioactive
The decision was mostly political; about the reaction of the Japanese and the Russians. However today the ethical aspect needs to be looked at as well; was it right to kill 190,000 to possibly save many more? (Debatewise, 2011) Technology has allowed for the furtherance of warfare, from the invention
He dose this in order to prove that global warming is taking a huge effect on our climate. Liberals believe humans play a major part of global warming. The conservatives show that it’s the earth natural cycle and that the earth has ben heating and cooling through out history. Lisa Moore argues that the global warming is a lie to get a global warming tax and tells the truth on the swindles the liberals tell. It the article “ Swindles in the global warming” by lisa Moore claims that the liberals are just trying to get money from the government.
He is past president of the American Political Science Association and also of the International Society of Political Psychology. Summary of Concepts The primary purpose of Leadership is to demonstrate that the process of leadership must be seen as part of the dynamics of power and conflict; that leadership must be linked to a collective purpose; and that the effectiveness of leaders must be judged by actual social change measured by intent and the satisfaction of human needs and expectations. The foundation for Burns’ leadership theory builds upon three fundamental concepts: power, purpose, and relationship. Power relates to leadership as both deal with influencing others. Leadership is a unique form of power where the leader induces followers to pursue specific goals that represent the values and motivations of both the leader and the followers.