Leadership and Motivationgrowing Managers: Moving from Team Member to Team Leader

5158 Words21 Pages
Case Summary Growing Managers: Moving From Team Member to Team Leader, describes a fictional scenario about a company called ColorTech Greenhouses Inc. The case describes the company, originally located in Phoenix, as a high-tech color supplier that quickly became the largest and most global grower in the western hemisphere. The status of the declining sales from the Phoenix division, which once bragged of their highest production levels, was examined through the eyes of Melissa Richardson, a recently hired sales manager for ColorTech corporate headquarters. This case discusses the reasons for the difficulties currently confronting ColorTech. ColorTech Greenhouses, Inc. ColorTech was a privately held supplier of annual and perennial flowers to big-boss stores. Along with the rest of the color industry, ColorTech was facing increased price competition as well as a steady declination in sales. At this time, the market was experiencing a very low demand for the flower industry. ColorTech particularly was constantly receiving pricey customized orders, and being insisted upon for demands for lower prices. Issues of ColorTech Sales are Falling In an attempt to grow revenue, ColorTech was expanding rapidly through the use of vertical integration and diversification. They operated largely in southern North America, with a few greenhouses in the northeast and Mexico for the seasonal flowers those regions offered. ColorTech had plans to expand into Ecuador to enter the long-stemmed rose market. They also purchased a Columbian company that specialized in cut flowers to incorporate themselves into the florist industry. Management was a vast majority of the issues that arose from ColorTech’s Phoenix division. Richardson settled into her new sales management position feeling unsure of her ability to lead teams due to the few management issues she had ever been exposed

More about Leadership and Motivationgrowing Managers: Moving from Team Member to Team Leader

Open Document