Laptop Product and Brand Management

1638 Words7 Pages
Table of Content: Part 1 Introduction 1.1 Laptops 1.2 Brands of laptops 1.2.1 Apple 1.2.2 Hawlett-Packard 1.2.3 Compaq 1.2.4 Lenova 1.2.5 Asus 1.2.6 Acer 1.2.7 Toshiba 1.2.8 Fujitsu 1.2.9 Sony 1.2.10 Dell 1.2.11 Samsung 1.2.12 Panasonic 1.2.13 LG Part 2 Product Positioning 2.1 Positioning Map Part 1: Introduction: 1.1 Laptops A laptop is a portable personal computer which is suitable for mobile use. A laptop has most of the same components as a desktop computer, including a display, a keyboard, a pointing device such as a touchpad and speakers into a single unit. A laptop is powered by mains electricity via an AC adapter, and can be used away from an outlet using a rechargeable battery. Laptops are also sometimes called notebooks. Ultrabook or netbook,is a specific term refer to specific types of laptop / notebook. And most of the laptop computers also have a webcam and a microphone pre-installed. Laptops are liked because of their portability. Manufactures has found it interesting that not just executives but also other people bought portable computer as if they are hot cakes. This fact has improved the designs and variety of the laptops. Laptop advancements has resulted in making available almost every sort of portable computers as are matching with needs of every person. Following is an introduction for the models of the laptops: 1. Ultra-portable Laptops: Makes up the group consisting smallest models of portable computers. This seems to be the ideal size for laptops as are liked by consumers. This could do very fine with people at repeated travels and students, who require carrying their laptops with them most of the time. The example of this
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