Lady Gaga’s team understood that imagery was a large element of her brand and utilized the platform that YouTube offered. The social media strategy also included setting up personal interviews with influential music bloggers, which generated over 10 million impressions, and recording "webisodes" with flip-cams that captured her behind the scenes intimate moments. Lady Gaga’s brand can be described as authentic and passionate; passionate because the bond between Gaga and her fans is genuine as she is in charge of her social media activities. While the shock value of her character can be blinding, the talent she possesses outweighs and lends itself to her long-term brand authenticity. The key brand attributes for the brand are her artistic/eccentric sense of style and meticulous
(n.d.). Retrieved February 15, 2011, from PC World: http://www.pcworld.com/article/170828/sonys_ereader_vs_kindle_5_reasons_amazon_should_worry.html Walter, T. (2010). Hyperformance: Using CompetitiveIntelligence for Better Strategy and Execution. New York:
In this novel, Julia Alvarez manages to capture and express the true feelings of women which deconstructs the stereotypes through Yo. Feminism is defined as “a political movement that works to achieve equal rights for women and men” (Hirsch 113). For the past ages, women were seen in the society as inferior to men and were greatly excluded from education and the right to property ownership. A British feminist named Mary Wollstonecraft argues, “educational restrictions keep women in a state of ignorance and slavish dependence” (Blake 117). The shattering of classifications and stereotypes, and the subversion of traditional gender roles, and the concept of sisterhood or unity among women are among the main tenets of feminist criticism.
Nadine Zaiour Sarah Stewart ENC 1101 23 October 2012 Bad Romance Lady Gaga’s single Bad Romance shares the main message that expresses that she would be willing to do anything and everything, even self-sacrifice, in order to acquire fame. Throughout the music video, Gaga is shown as a disposed victim in today’s music and media’s sketchy industry. According to the lyrics, Lady Gaga’s dream is to live in a ‘bad romance’ world with the satanic and devilish effects of the music industry. Even though she knows it has it flaws and defects, she still wishes to be part of this elite group no matter what. In a way, the correct term to describe her would be a fame devourer; she lives off of the fame.
In Amanda Fazzone’s article “Boob Tube,” she explains how TV. show heroines are empowered only because they “bask in the sex object role,” even though NOW (National Organization for Women) states that these “intelligent” and “well-rounded” women are able to “break out of the sex object role and portray authentic people.” Fazzone questions NOW’s credibility for their criterion of their idea of authentic and intelligent women. “If heroines like Felicity are empowered, it’s only because they’ve decided that what really drives female power is sex,” Fazzone states at the beginning of the article. Fazzone takes a stand against NOW asking how they choose their endorsements. NOW explains that their endorsements are intelligent, well-rounded authentic women, but Fazzone wants to know if they are really women who bask in the sex object role, and what are the shows NOW endorses are really about?
Confronted with these images, the reader is encouraged to sympathise with the author’s contention. Many of these unrealistic images are also the driving force behind the increasing demand to see realistic images of young women in the media. Stark’s contention is strengthened by anecdotes from affected girls, attempting to recreate the ‘perfect body’ on themselves, who constantly obsess with these glossy magazines. Including Erin Young’s story of her ‘own struggle with body image’, that almost led to anorexia, plays a big part in encouraging the reader to side with Stark’s opinion. These stories assist the reader in understanding the serious widespread nature of the issue.
I tell the story of my tattoo - what it means to me, what it means to be a woman with a tattoo and the history of tattoos. This paper argues that commercialized beauty – plastic beauty - is not only a system of control, but a way society silences women. It highlights “the rebellious use of tattoos as a form of radical feminist self-identification”. (Megan Jean Harlow, 2009). Through this memoir, I hope other individuals better understand what it means for women to have a tattoo and how it relates to gender, women and sex.
These women may not share any particularly close relationship, but develop a sense of solidarity through sharing similar interests, agenda, or worldview. When a reader sees ‘The Face’, it is not because of how beautiful she looks, but the power of millions of other women seeing it and knowing it too. Wolf cites further evidence using magazines such as Vogue and Cosmopolitan (explained during group presentation). By investigating why women, unlike men, can easily succumb to such evils, Wolf provides some answers to this multifaceted issue by illustrating magazines as the only a vital piece of mass media that directly communicates with women, so they are very important to women despite the manipulative and condescending approach for which the advertisers persistently deploy; and consequently, women are also restrained by generations of poor education (ex. Heroine = beauty, but never both beauty and brains) and limited encouragement or opportunity for critical thinking (Ex.
For Women in America, Equality is Still an Illusion In her article, "For Women in America, Equality is Still an Illusion", Jessica Valenti subject matter is to describe the discrepancies between what is perceived as gender equality to what is really occurring in America in hopes of ending the mistreatment and injustices of women. Valenti writes this essay in hopes of disillusioning women that believe they have the same equal rights and treatments that men have in America. She conveys a certain emotionally upset tone in her work (mainly due to her being a woman) to grab the reader's attention. She uses selection of detail to show the hardships of women not only in America, but in other countries as well. Valenti provides many statistics of abuse against women here in the United States as well as examples of evidence for the mistreatment of women.
But the artist who draws everyone’s attention, everyone has heard of and makes many want to constantly be listening to her and be like her, someone who is a key element of my generation has to be Lady Gaga. Lady Gaga has been making a name for herself as soon as her pop music hit the radio. Her first hit was “Just Dance” release in 2008. Hitting #1 in the billboard charts in 2009 followed by the release of her first album, The Fame. This really got people listening and earned her 8 Grammy nomination and 2 wins.