Lader Case 4 Polaris

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Maria Dajbura Case 4: Polaris 2008 1. What Critical Success factors led to Polaris’s launch of online stock trading and online transactions in Taiwan? The critical success factors that led Polaris’s launch of online stock trading and online transactions in Taiwan was the project that gave customers a lot more trust in the company because their security when trading online had been greatly improved. Customers would have a lot more confidence in buying and selling stocks because there was less of a risk in doing so with Polaris securities. Pai owned 20% of Polaris securities and he was the one who authorized such project to be executed. Another critical success this Polaris had with costumers was that through the use of information technology this project brought up innovation and improvement on how customers managed their stocks. 2. How did Polaris transfer its Taiwanese success to Hong Kong? The way Polaris transferred its Taiwanese success to Hong Kong was mostly based on the advantages Polaris had of financial innovations and also through online transactions. Polaris got really got results in Taiwan and had outstanding performance in Hong Kong. When they first entered Hong Kong, Polaris had a very low ranking and with all the hard work the company did and with their excellent service they went up to rank 37th in their securities in Hong Kong. 3. What advice would you give Wayne Pai? The advice I would give Wayne Pai would be to keep dealing with his securities and trading the way he has been doing. Innovating and making everything easier for consumers is what makes a company grow and make it more

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