Krispy Kreme Strategic Management

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Krispy Kreme Doughnuts, Inc. Strategic Management 12/12/2010 Institute of Business Management Maaz Shahid Zahra Zarish Safdar Sahar Najam Safura Ali Submitted to Abdul Qadir Molvi LETTER OF TRANSMITTAL 17th October, 2010 Mr. AbdulQadir Molvi Professor Strategic Management Institute of Business Management, Karachi. Respected Sir, This is the term report on Krispy Kreme Case-study (Strategic Management Concepts & Cases). This report is an evaluation of Krispy Kreme’s past and present business performance, internally and with regard to the external environment it is operating within. The study will conclude with both insights and recommendations Krispy Kreme should implement based on these evaluations and our SWOT Analysis. Sincerely, Group Members Introduction: 4 Company Overview: 4 Business Segments: 5 Company Stores 5 Domestic Franchise Stores: 5 International Franchise stores: 5 Industry Analysis: 6 Business and Financial Metrics for first quarter of fiscal year 2010: 8 Macro Environment Analysis: 8 KK Supply Chain: 10 Micro Environment Analysis 11 VALUE CHAIN ANALYSIS 11 VALUE CHAIN 12 CORE COMPETENCIES 13 Micro Environment/Industry Analysis 13 Competitive Matrix, Swot Analysis (EFE,IFE) 14 SWOT ANALYSIS 14 EXTERNAL FACTOR EVALUATION MATRIX (EFE) 16 INTERNAL FACTOR EVALUATION (IFE) MATRIX: 19 TOWS MATRIX 21 Strategic Implementation and I/E matrix 22 Introduction: Krispy Kreme Doughnut Inc. was founded on 13th July, 1937 by Vernon Rudolph. It’s forst store was opened in Winston-Salem, North Carolina, United States and the company’s base still exist there. As of January 31, 2010, there were 224 Krispy Kreme stores operated domestically in 37 U.S. states and in the District of Columbia, and 358 shops in other countries around the world Of the 582 total stores, 268 were

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