Korean Pop In Indonesia

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Music 1341 Gamelan Dirty Pop Around the world, pop consumers are increasingly accessing popular products such as music, film, television, and other audiovisual media content through online social media. From user-generated content web sites to peer-to-peer networks, these channels now play a central role in global cultural circulation. With youth consumer groups as central figures, social networking sites such as Facebook and Twitter have recently become the fastest-growing media platforms to circulate global cultural products (Burgess, 2009). In October 2010, Super Junior, a Korean pop boy band was ranked as the number one worldwide trending topic on twitter, and regional Indonesian – not Korean – fans were identified as the source of this sensation (Mashable, 2010). This gives evidence to a recent, popular musical trend that has sprung up in Indonesia: Korean pop, or K-pop, has recently exploded in popularity among Indonesian youth. Indonesian youths have embraced many foreign musical forms in the past decades, including American and European musical genres, but K-pop has been identified as the fastest-growing musical market in the country (Chua, 2008). K-pop has become so popular that it now essentially dominates the Indonesian pop scene, and the local Indonesian music industry has begun to feel threatened. The rise of K-pop in Indonesian represents the desire of the Indonesian youth to modernize and associate themselves with the cool and the hip, leaving the native music industry to struggle to keep from being surpassed. Firstly, a basic background of Korean pop should be presented. K-pop is a musical genre consisting of pop, dance, house, rock, and R&B that originated in South Korea. Lively, catchy beats, intricate dance routines performed by the musicians, and fashionable, sometimes futuristic, outfits characterize it. Idol boy and girl bands are the

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