Kodak Analyis Essay

Table of Contents

Eastman Kodak’s Corporate Strategy
Basic Management Objective………………………………………………… 1
Company History……………………………………………………………... 1
Operations and Facilities……………………………………………………... 1
Profitability…………………………………………………………………… 2
Corporate Structure…………………………………………………………… 2
Alliances……………………………………………………………………… 2
The Imaging and Film Industry Environment………………………………… 3
Corporate Strategy for the Future……………………………………………... 4
Analysis……………………………………………………………………….. 5
Strengths and Weaknesses of the Corporate Strategy………………………… 6

Eastman Kodak’s Environmental Strategy Vision…………………………………………………………………………. 6 Health, Safety, and Environmental Policy……………………………………. 7 Guiding Principles…………………………………………………………….. 7 Strengths of the Environmental Strategy……………………………………… 8 Liabilities of the Environmental Strategy…………………………………… . 9 Strategic Consistencies and Disconnects…………………………………………… 10
Opportunities and Recommendations………………………………………………..11

Bibliography………………………………………………………………………….. 12 Eastman Kodak’s Corporate Strategy

Basic Management Objective
Kodak’s basic management objective can be summed up with company’s slogan:

“You press the button, we do the rest.” The Eastman Kodak company’s chief objective is to provide the convenience and quality to its customers so “…more and more people can experience the special wonders of photography and capture and re-live their more cherished moments.” (www.kodak.com)

Company History
In the late nineteenth century, London was the epicenter of the photographic world. In 1879, George Eastman went there to obtain a patent for his novel plate-coating machine. Just one year later, an American patent was granted and Eastman began the commercial manufacture of dry plates. By 1883, Eastman announced that he had devised film in rolls with the roll holder adaptable to nearly every plate