Kk Super Mart

2278 Words10 Pages
Executive Summary This assignment is discussion about description on the company. The company in the assignment was chosen KK super mart. The company will refer to company history, industry analysis and marketing mix strategies analysis. For the industry analysis will include competitor’s analysis, consumer analysis and environmental analysis. Marketing mix strategies analysis has four types which are product, price, promotion and place. Table of content Number | Title | Page | 1 | Introduction | 3-4 | 2 | Industry Analysis (Competitor Analysis) | 5 | 3 | Industry Analysis (Consumer analysis) | 5 | 4 | Environmental Analysis (Political) | 5 | 5 | Environmental Analysis (Economic) | 5 | 6 | Environmental Analysis (Social) | 6 | 7 | Marketing Mix Analysis (Product) | 7-8 | 8 | Marketing Mix Analysis (Price) | 8 | 9 | Marketing Mix Analysis (Promotion) | 8-9 | 10 | Marketing Mix Analysis (Place) | 9-10 | 11 | Conclusion | 10 | 12 | Reference | 11 | 1.0 Introduction KK super mart is the group's flagship enterprise. Since it was founded in 2001 and founded the Dato Dr KK Chai who views retail sales in the daily necessities and necessity, as a kind of evergreen means living then. Mature accelerates the development of our country in our society, discrimination creates a hectic lifestyle and extension of waking hours in promoting the material interests and emotional happiness so much so only have time for family life is weekend but sorry to say most of them spend in a store or supermarket purchasing department of food rather than to enjoy the family intimacy with Mother Nature (KK Super Mart, 2013). Visionary Dato’ Dr KK Chai in social responsibility argues that citizens of the time with their families by creating a form within 24 hours the supermarket shopping. Even in the morning shop at your leisure don't have to squeeze through

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