Lane Bryant: Business Analysis Trina Brand Managerial Marketing BUS 620 July 23, 2012 Lane Bryant: Business Analysis Abstract Marketing strategies are necessary for the success of any business or company. This paper focuses on the generic marketing strategy and market segmentation of Lane Bryant. A couple of the generic marketing strategies are combined with specific market segmentation to aid in achieving high profits and retail success. Introduction The primary goal for companies is to generate profit, maintain stability and achieve substantial growth. Therefore, companies employ various strategies to advertise and sell their products or services.
Therefore, the company determined its core developing strategy to retrieve its market position. The strategy is the Three-legged growth strategy, which includes organic sales growth of existing brands, new product introductions, and further strategic acquisitions that fit within the company’s vision. Along with the core strategy, Smucker’s strategic acquisition could be defined as its core competence. It was right for Smucker that only acquired those matured and leading brands in markets, which proved this strategy successfully brought Smucker great profit increasing from $36 million to $494million in a 10-year period. In addition, acquisitions of succeed brands also expanded Smucker’s product diversities and market shares.
The growth strategy of capturing market share and growing revenue to increase business presence in the market was achieved for Service Experts. When the founders though that they had a proven business module and growth strategies in place they decide to take the company public to further increase capital and obtain growth. All of these strategies proved to be a win success for the company, for it grew to revenues of $60 million after going public. What did Abrams franchise? Why does the research show that buying a good franchise is less risky than starting a business?
They are working to raise the bar in the future years as well. The CEO states that they find that they have enormous opportunity to continue their successful global store growth. Long-term they believe that they can grow 5,150 stores. That number represents about 60% more stores than our 2013 year-end total. TJX also has plans to expand their store T.K Maxx store in Australia in the year 2015.
Depending on the type of market research done, it could give us information about the customers shopping habits, wants, and needs. It will also provide information about the other businesses in the market. For instance, it can give information about the other similar products, and other companies’ offerings. It can be very beneficial for Kudler to conduct this type of research because it can help us reduce any unnecessary cost we may concur. It can also help us to win over new customers or even create customer loyalty from current customers.
P & G focuses on strategies that are precise for the long-term well-being of the business and will convey total investor return and hold the spot in the top one-third of their industry group. . P & G also intends to deliver earnings per share growth of high single digits to low double digits and to create free cash flow productivity of greater than 90%. The company’s long-term economic targets are to grow organic sales up to 2% faster than the industry market growth in geographies and categories in which the organization competes. To achieve these strategic targets, P & G plans to achieve by improving and touching the lives of more consumers, in more parts of the globe.
• Increase B2C advertising, focussed on innovative solutions they may offer, like real-time traffic updates and information. • Distribution points worldwide will increase levels of aftercare and service, increasing sales through improved customer satisfaction as well. • Capitalise on green markets and the advantages satellite navigation can hold in these markets, especially the management of fleets. Fleets fitted with TomTom hardware may recover lost PND unit sales of the past. • Increased number of partnerships with companies like Renault, Toyota and AVIS will increase exposure to consumers and increase unit sales as well.
(www.sainsburys.co.uk) 1. B. Explain a few various marketing concepts and evaluate the cost and benefits of adopting marketing orientation in your organization. To improve a good marketing and to have a orientation every company is using their marketing orientation: Product orientation of marketing is focuses on high quality products to satisfy the customers’ wants and needs. Production orientation is a business orientation who believes in reduction costs through mass production which will reduce costs and maximise profits.
A report by……………………………………….. Louis Vuitton’s Marketing Mix. 17th, February, 2013. Louis Vuitton’s Marketing Mix This report analyses the marketing mix used by Louis Vuitton a company whose sales increased by 17% in 2012.The report focused on the four Ps of marketing mix namely; product, price, place and promotion, with a single aim of finding out how the company’s marketing mix has succeeded, and offer some recommendations on areas that need improvement. Product Louis Vuitton specializes in production and sale of leather goods, trunks, watches, shoes, sunglasses, jewellery and books. Absolute quality of its products is the main emphasis of the company and it has invested a lot of resources to make sure that it produces products that are as close as possible to the imaginations of the consumers.
This study results have important implications for the spa industry in understanding how to create and manage their sensory environmental resources to affect customer’s emotion and behavioral intentions. Keyword: MR model; Sensory environment; Consumer behavior; Consumer emotion; Spa industry; Multi-sensory effect INTRODUCTION Spa is one of the fastest growing areas in the hospitality industry with an estimated growth rate of approximately 20% per year in the U.S. (Cohen & Bodeker, 2008). Since it has been recently noticed as a wellness business in the global hospitality industry, spa services are being recognized and integrated into various businesses such as beauty, massage, fitness, and alternative medical treatment. Although it has extended its service areas, the most essential characteristic of a spa is “place for emotional sensitization” (Lempa, 2000, p.58). To gain a differential advantage, the spa industry has focused more efforts on designing,