Kalista Case Essay

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InAe Choe Kalista’s Fine Chocolate Case Analysis Professor Hall February 18, 2012 Kalista’s Fine Chocolate Case Analysis Graham Beam and his wife Doris Beam had decisions of expanding their chocolate business from their basement to a bigger space. Graham has always wanted a business to himself, and has looked for different franchise options, but didn’t go past researching. He then found something he was passionate for that was inexpensive and affordable to do which involved chocolate. It was easy, and creative for the Beams to collaborate in this venture. Graham had the skills from his past work experience that involved knowledge of health and safety regulations, managing people, scheduling, creating budgets, etc. On the other hand, Doris has experience in terms of administrative skills form her twenty-seven years of experience at a local law firm. She also has an interest in the creative aspect of the chocolate business, and decided to enroll in painting and flower arrangement classes, hoping to help with her new product design for their line of chocolates. Doris had the opportunity to focus on new product design and marketing for their business, Kalista’s Fine Chocolates. In the summer of 2003, the Beams have experimented and created 12 different varieties of truffles, which were a success, and their chocolates were all made in high quality. Then they came through considerations to working out of their basement since their first sale in October of 1999. Over the years, they have somewhat expanded to the mall with the ability to run a kiosk during high season around Christmas, Easter, and Valentines Day, but for the most part are still a home based and ran company. The Beams had many strengths, opportunities, weaknesses and threats to their business. Their strengths help them be successful and pursue further for their new location. One of their

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