Juicy Couture Essay

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The two concepts from the study of culture would be most useful to the marketing of Juicy Couture are norms and sanctions. Cultural values give rise to norms and associated sanctions, which in turn influence consumption patterns. Culture is a set of values, ideas, artifacts, and other meaningful symbols that help individuals communicate, interpret, and evaluate as members of society The norm of Juicy Couture is: Make the design style come to sweet girl channel, Selected extremely fresh, gorgeous and clear color, let you feel youthful vitality.The whole company follow this norm, therefore they are very popular by the young girls Most young girls like such design and their vaule and prefer similar with Juicy Couture, This is why this company succeeded. At year 1994, Pamela Skaist-Levy and Gela Nash build the brand Juicy Couture, they making maternity jeans, sexy women’s track suits and T-shirt at the year 1996. And very fast, the movie stars wearing Juicy Couture colthers walk on the street, these news went to the TV and the entertainment news. Therefore most people accept this brand in short time, and this is sanction. In west US, Juicy Couture are very popular. And Ms. Skaist-Levy and Ms. Nash-Taylor have become cultural icons. The value of socirtywill change continuously by advertising, service offerings, and retailing. Therefore the company need follow the fashion with marketing research or lead the fashion by advertising the new fashion. The value of people releate with consumer hehaviour. Question 2: Social class is determined by income, family background, and occupation. Social clas is hierarchical system, can measured by subjective, reputational and objective.. In this case, we can measured by the demographic, such as gender, age. Most Juicy Couture products develop for the young women, the design styles are like sweet girl, selected extremely

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