Purpose of the report
The purpose of this report is to explain the critical ethical issues faced by advertising professionals in creating advertisements. Advertisements are portrayed through media channels that are witness by bulky number of people: how advertises should market products without misleading local and international ethical standards.
Advertising is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common.
This is one of the essential parts in advertising because advertising is done via media channels. Media channels can defined as Specific medium used in reaching intended audience, such as newspapers, radio stations, television stations, billboards, magazines, movies, the internet, emails and even bus tops. In addition, social Medias like Facebook, twitter and YouTube, blogs, 3D arts can be taken as new trends of media channels. Advertising is all about how to steal the consumer hearts by showing a visual or audio annulment through mass media which is witness by bulky number of people.
Ethics in Advertising
Ethics is moral values and principles that grown the actions and decisions of an individual or group. Advertising can be succeeding in two ways: by creating a desire for the sellers’ product in consumer and by creating a belief in consumer. In this case any advertiser could come up with a creative advertising concept that sells products like magic. But it could be harmful thing for some groups. Advertising is a highly visible business activity and lapse in ethical standard can often be risky for a company. To avoid this following ethics are practiced by advertisers and advertising agencies...