In practice, persuasion is likely to get better results in the medium term. So you should be ready to listen to his/her plans before bringing him round to your point of view and getting him/her to agree to at least some target for sports clothes sales in 2016. 1. Background - International Operations The growth of Cougar International has been spectacular. In 10 years it has become one of the leading companies in the sports shoe business, with sales subsidiaries around the world.
Vision Statement: Foruma 1 Footwear strives to become the leading global manufacturer of branded and private label footwear, recognized for its superior quality and customer service. Our company continues to expand production in the North America and Asia Pacific shoe industries, while building our customer satisfaction by providing a high quality product at a reasonable price. We see our future in branded footwear production, but will continue supporting private label shoe customers as well. Mission Statement: The mission of Formula 1 Footwear is to provide our customers with a quality pair of shoes, wide model selection, and price to control and expand our customer base in North America and Asia Pacific shoe industries. We provide a high quality shoe that is equal to or better than other rivals in the shoe production industry.
Ms. Lovely Acompañado has extensive experience in sales, marketing and management, and was vice president of marketing with LoveVa Shoes Company. Ms. Naeva Kelsey Grajo brings experience in the area of finance and administration, including a stint as shoe financial officer with the national flip flop store chain. LyNae foot wear is a start up- foot ware establishment located in Southwest Washington. LyNae expects to catch the interest of a regular loyal customer base with it’s broad variety of foot wear products. The company plans to build a strong market position in the town, due to the partner’s industry experience and mild competitive climate in the area.
Talbots brand merchandising promoted the “current classic look” emphasizing timeless current styles and quality, a variety of key basic and fashion items, and a complementary assortment of accessories and shoes to enable customers to assemble complete wardrobes. Consistency in color, fabric, and fit of Talbots-brand merchandise allowed customers to create wardrobes across seasons and years. The company believed that a majority of Talbots-brand customers were high-income, college-educated, and employed primarily in professional and managerial occupations. J. Jill merchandising strategy focused on offering easy sophistication for every day. The company believed that J. Jill brand merchandise reflected its core customers’ desires and needs—style, comfort, individuality, artistic simplicity, a woman’s version of femininity and community.
Recommendations………………………………………………………….…....17-19 Overview Zappors.com Inc. (Zappos) is a leading online shoe store, which provides a wide range of shoe selections varying in different sizes, colors, and brands. The company strongly focuses on customer service, which is considered one of the company’s main core competencies. Customer service plays an important role in the strategic goal of the company and is also used as a means to convey its culture and marketing tools to the customers. Zappos believes in offering superior customer service to its online shoppers, therefore, differentiating themselves from its competitors. In the beginning startup years of the company, Zappos provided customers with services such as free shipping, a free return policy, and a guaranteed price policy.
Burberry is over a century old and has successfully transformed throughout time while keeping its classic image. In the reading it was stated that Burberry wanted to be “accessible luxury”, placing itself along side Ralph Lauren for apparel and Gucci for accessories. This ties in well with the target market being the new 25-year-old business man making a point as well as their loyal market of the 60-year-old established business man with a high disposable income. This plan seemed in line with a profitable long term plan, giving Burberry the ability to extend their brands in new directions while holding an image of high quality. Each brand, collection, and distribution channel holds an important role in Burberry’s business strategy.
The five criteria for successful segmentation: effective, measurable, accessible, actionable and profitable 2. Discuss the key factors contributing to the success of Mercedes-Benz positioning strategy Positioning can be defined as the act of designing the company’s offering so that it occupies a meaningful and distinct position in the target customer’s mind. There are four keys to successful positioning; (1) Clarity: the idea must be perfectly clear, both in terms of target market and differential advantage. Complicated positioning statements are unlikely to be remembered. Mercedes has been clearly associated with quality and performance (2) Consistency: Mercedes message has been consistent for over 100 years demonstrated through awards for the quality of their design.
Index 1 – Executive Summary 3 2 - Overview 3 3 - Problems and Alternatives 4 Problem 1: The Question of International Expansion 4 Problem 2: Virtual Competitors and Low Price Competitions in the US 5 Problem 3: High Shipping Costs 6 Problem 4: High Customer Service Fees 8 Problem 5: Security and Privacy Breaches 10 Problem 6: Supply Chain Inefficiency 11 4 - Scenarios 12 5 – Recommendations 13 6 – Appendix 14 a.SWOT Analysis 14 b.Porter Competitive Forces Analysis 15 1 – Executive Summary Zappos.com owns a consistent share of shoe buyers’ market and maintain a solid and prominent position in online retailing. Although the numbers suggest that the company serves the US market like no other company, an expansion of its current share should be considered. Even thou the investments that this would require, we agree that Zappos could expand and build a stable source of competitive advantage by producing its own shoes line, followed in the future by it’s own shoe related wear line. The main issue regarding the expansion of online market and the low barrier at the entrance that characterize the e-business is that many other shoe resellers and low cost companies accessed the market, rathe level of competition. As cited on the provided case, an increasing number of users gets to Zappos by using referral provided by Google, right after having compared the prices of the online shops for the same article.
Summary This report is setting out to perform a Strategic Management Analysis of Foot Locker Inc, whose industry definition is Apparel & Footwear: Retailer and Brands, according to Standard and Poor’s (1st December 2011). Analysis includes, Company Business Environment (Micro & Macro), CSF (Critical Success Factors), Strategic Capability and Strategic Fit. The overall conclusion is that Foot Locker Inc has continued to maintain strategic fit throughout difficult economic times. Introduction Top athletic shoe retailer Foot Locker Inc was known up till 1998 as the Woolworth Corporation and until 2001 as Venator Group Inc. In 2001 Venator renamed itself Foot Locker Inc after its best-performing chain.
IMPLEMENTATION AND RISK ANALYSES 23 11.2 Implementation 23 11.2 Risk Analyses 25 11. FINANCIAL PLAN 25 11.5.1 Cost Classification 25 11.5.2 Variable Cost 25 12. 26 12.5 Auxiliary Costs 26 12.5.1 Calculation of selling price 27 12.5.2 Initial Funding Requirement 27 REFERENCES 1 1. EXECUTIVE SUMMARY Extendable Shoes is a vision for the future. Launched by a group of innovative and passionate entrepreneurs, this company will be amongst the top contemporary business ventures of the year.