Jet Blue Case Study Answer

577 Words3 Pages
ANSWER 1 The information systems used by JetBlue are (i) Transaction Process System (TPS) which is accountable for pursuing ticket reservation and operations. (ii) Customer Relationship Management Systems (CRM) is responsible to deliver customers the facility to communicate with JetBlue and gain some updates about flight information (for example cancellations and delays of flights). (iii) Executive Support Systems (ESS) is responsible for senior management means to discourse strategic matters and development established on the outcomes provided by the systems. And the business functions described are – Information system, and Human Resources management. ANSWER 2 JetBlue’s business model was originated on base of providing luxurious and admirable customer services at low price related to its rivals (other airlines). JetBlue proposed to offer these low price services by shortening its unnecessary expenditures, and this progression is done by the use of information technology and information systems. These systems computerized the process of reservation or ticket sales, and luggage handling, they were also used to handle aircrafts, staff and flight scheduling. ANSWER 3 Because of bad weather condition JetBlue faced huge problems such as; the plane got stuck on the runway, leading to many flight cancellations and the problem faced by the people in plane because of lack of necessary resources (food, water, etc.). Many passengers were rescheduling, terminating and finding their baggage. Moreover, JetBlue experienced communication problem with its staff that were unable to control the traffic of people and the department was too small who assigns pilots and flight attenders to flights. All this problems were from the organization that had depended on low cost technology, and on minimum workforce. ANSWER 4 JetBlue reply to the crisis was a muted one, means – the
Open Document