Jet Blue Case

543 Words3 Pages
1. How could JetBlue have better communicated with its internal stakeholders across the country on Valentines Day and during the days that followed to enhance its image with the customers? JetBlue could have better communicated with its internal stakeholders on Valentines Day and during the days that followed to better enhance its image with the customers by first off telling everyone what was going on. A lot of people were in the dark about the situation and they didn’t know the details. The emergency control centers also were having a hard time handling things because they didn’t know what to do. If they didn’t know what to do, then it was hard to communicate with everyone else. Communication with customers during crisis is key and I think that they should have tried harder to do so when the passengers were stuck in the planes and the days following. 2. Should the corporate communications team at JetBlue have arranged for CEO David Neeleman to appear on the national television news and talk show circuit following the crisis? What might be the potential benefits and risks to the company’s reputation? I think that the corporate communications team at JetBlue should have arranged for Neeleman to appear on the television and show circuit following the crisis. I feel like it couldn’t have hurt the company and it would have showed how much they cared about their customers. They may actually truly care about their customers, but publicly apologizing and saying what they are going to do to fix things will visibly show their customers how much they care. The only risks I can see coming of this is Neeleman not giving a good enough explanation of what happened and the problem ending up worse than it started. 3. Would you recommend a corporate advertising program for JetBlue? Yes, I would recommend a corporate advertising program for JetBlue because I believe they
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