The return process is generally easier in a store and it is definitely faster. Returning in a brick and mortar store usually involves going to the customer service counter with your item(s) and getting the money back in the form you paid for it. Most stores have their return policy listed close to the cash registers and will require a purchase receipt. I have noticed that the stores that allow returns without a receipt generally will give you a store credit in the form of a store gift card or gift certificate. Returning at a store is faster because all it takes is a drive to the store and going through their return procedure as opposed to waiting for your returned item to ship and for the appropriate department to process the return and credit your account or credit card.
They will regular have special offers on within stores around the country also. Tesco’s sales promotions are the Clubcard points and school tokens. The Clubcard points try to make shopping better for their customers. This type of promotional technique attracts the customer who is looking for discounts and other types of saving options. The school tokens are a good sales promotion because to get this sales promotion you have to buy products from the store to a certain price.
You may have a discount from the vendor which you have been working before. If you have been working with someone from your list before you can tell something more abut them to your client. Not always, you can find everything what you want to know on the web sites or cataloques. Probably is more profits of having nice vendor list but I do not know them yet. As soon as I will start my own business I will give you more information about profits – I belive.
Among the many benefits to Kitchen Karousel, this solution offers reliability and ease of use. The premise is that Kitchen Karousel requires more than just getting a customer through the basics of the checkout process. Kitchen Karousel is investing a considerable amount of time, effort and money to find a customer so when the customer is ready to make their purchase, it's critical that Kitchen Karousel has a system that encourages the customer to buy more products instead of expediting them out of the sales funnel. Premium Web Cart offers a multitude of built in techniques that can be implemented. Once the customer comes to the website, they can browse through the specialty products until they find the product(s) that they are interested in purchasing.
Having an online website is great advantage as It allows customers to shop at all hours and have access to purchase all products. If for example you go into to buy a product and it is out of stock you have the option to go online and still get what you need. Additionally, the option to shop online addresses the various different customer demographics, such as individuals who are disabled, as online shopping could make shopping for groceries and other necessities a lot easier for such individuals. Therefore it is evident that technological factors have increased customer satisfaction by providing customers with an alternate shopping method. The stores can be affected in either a good or bad way by Technological factors.
KFF wants to save some cash so posting weekly advertisement on Craigslist is also not a bad idea. The live chat on the website can deliver more intimate experience of shopping to the
This means that they could adopt a computerised accounting system to deal with financial transactions and many staff can help them do this these transactions. Computerised Accounting system can benefit them because they can do all their calculations in the computer which helps them to do their work quickly. Rumble is a small business so they will have less staff. On the other hand If Rumble did not have many staffs this means they won’t need to adopt a computerised accounting system because it is too expensive and also manual accounting system could help them instead if they had less staff. In this case Manual accounting system is easier for them to handle with their calculations through sales day book, petty cashbook and cashbook.
Many people will not even consider shopping at a store if they do not have an effective website. This could be a beneficial tool for posting the weekly ad and coupons on the website so that customers can print them out and bring them into the store. Conclusion With a good branding strategy and solid advertising campaign, Kathy will draw more customers into her store and create awareness that her store is in the area and have good prices thus driving more sales. Kudler Fine Foods could increase their sales immensely if they carry out a successful advertising campaign consisting of printed ads, radio spots and a nicely designed
Comparison to other innovations mentioned at the end of the case. At the end of the case Ives mentions the way customer services have transformed due to customer convenient and cheaper fulfillment alternatives. Some of those technological innovations in those fields could be compared to web-based shopping and online grocery shopping and sometimes they cannot be. Banking: Banking could be compared to buying a commodity. Instead of going to the clerk, one can go to the ATM and withdraw money.
A potential opportunity that they could explore is to utilize self-checkout terminals in their locations. Self-checkout point of sale terminals could do many things to improve Kudler Fine Foods as a retail competitor. First, it would improve their customer service as many customers prefer to check themselves out rather than having a cashier. In today’s technology environment, “…systems can be tailored to better fit any retail environment and are more focused on improving customer service rather than cutting labor costs” (Murphey, 2009, p. 1) . Even though the prime focus of these systems is not necessarily to cut labor costs, often times they can improve efficiency.