Is Classical Sociology Still Relevant Today? Discuss with Reference to a Contemporary Social Issue

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Is classical sociology still relevant today? Discuss with reference to a contemporary social issue This essay will be concentrating on the contemporary work of George Ritzer, specifically his theory of Mcdonaldization and how he has taken the classical work of Weber and his theory of rationalisation and applied it to the workings of modern day society. The essay will then look at how this is having an effect in the work place, where rationalisation, predictability and control of tasks takes place causing people to find their jobs dehumanising and mundane. Finally it will then move on to examine and assess criticisms of Ritzer that have been raised by other sociologists Weber described rationalisation as the process in which factors that motivate and affect our behaviour such as traditions, values and emotions are replaced with more rationalised and calculated factors such as efficiency and predictability, causing our social life to become increasingly subject to planning. Goals are achieved through more efficient means due to standardized behaviour, this is due to the fact that rules made through practical rationality, where calculations are made based on an individual’s subjective day to day interest, is being taken over by bureaucracy, and these new rules are then mindlessly followed without any thought or regard for our higher human values. Weber had many issues with this, suggesting as it is becoming more and more important to be rational rather than base decisions on factors such as morals and values, it causes dehumanisation, disenchantment, and loss of individuality, leaving people behaving almost as a machine. Mcdonaldization is the term Ritzer uses to describe the effect of rationalisation on contemporary society. It is a theory that suggests the principles of fast food restaurants are coming to dominate more and more aspects of society. He famously
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