Unit 9 M2 In this assignment I will be doing a comparison between two different types of agents by looking at their differences and similarities. I will be looking at call centres and multiples. Thomas Cook and STA Travel Differences Thomas cook has retail agents that they operate which are located in the high street. This allows customers to come in the retail shops and get brochures and book their package holiday. The customers come to the front office of the retail shop and this is where the travel agent welcomes the customers and they must make a good first impression.
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
Whether it is friends or people outside of the company people will learn about positions. Individuals from insurance companies and even private agents talk and know one another so word of mouth can be quite an effective recruitment strategy for a company. AAA Insurance also recruits by using technology, they post their job openings on job sites to locate and place experienced and professional employees. The insurance field is very diverse and widespread and technology will enable employers to narrow down efficient candidates for specific
Promotion mix is also used to encourage customers that the product is better than competing products and to remind customers about why they may want to buy it. It can also be used for attracting new customers, creating an image, increase sales, encourage customer loyalty, create awareness and also reassure new customers. Reference: http://www.tutor2u.net/business/marketing/promotion_mix.asp Communication
WHAT IS PROMOTION? Promotion is one of the major elements of the marketing mix of the business. Promotion is a form of persuasive communication, or getting others to do what you want them to do. Its function is that of informing consumers about a product or service and influencing them to buy that product or service. There are many different promotional tools that are used by businesses to enhance the image of the product, such as mailings, speeches,
This method of service offered by DDB as it consists of them matching demographics of a product with demographics of a medium. However as mentioned before it will involve different types of media such as; TV, radio, magazines etc. Media buying has been achieved by DDB as they provided posters, advertisement on the TV as they have to pay a free in order for the product to be shown of the different types of media. As DDB would have to design product to meet the needs of the customers as they would have to compete against other agencies that Marmite is ‘Loved’ more than its competitor, which is Vegemite. Posters around and within supermarkets would increase awareness to customers about the campaign.
this means that they will have a lot of competitors and their competitors will be looking for ways to surpass B&Q. A way in which B&Q can monitor competitor’s activities is by conducting market research on their competitors by going on their competitor’s website and assessing how their competitors use the design of the web to attract customers. Also, another way in which B&Q can monitor competitors activities is by using their customers to make enquires about their competitors services and his will give B&Q an accurate result because when a business meets a new customer they tend to provide them with accurate and updated research and this will benefit B&Q really well because B&Q can then find ways to beat their
Study information on your organisation’s intranet 22. Read catalogues of available colours, styles, accessories etc, that will provide additional information 23. View supplier or manufacturer presentation and videos, which will often be utilized to promote new products and inform salespeople about the various attributes of a product 24. Study packaging and product labels 25. Read the brochures and flyers to increase your product knowledge 26.
Unit 1 - Marketing: A01 Task 1 - Marketing objectives Marketing objectives are important to all business in order to be successful. Business must know what the consumers need and they must ensure that the goods and services support the customer's needs. To attract customers to the business, quality products must be created and customers must be satisfied with the result. Marketing also if marketing is carried out successfully it will increase the profit of the business and make them more likely to become successful. There are marketing objectives in businesses that must be fulfilled in order to be successful: Discovering the needs of consumers to make sure that a quality product is produced means that the business must first find out what
Marketing in my view would be defined as the functions or processes put in place by businesses to improve the public view of specific products or trademarks in order to entice consumers to utilize these products or brands as part of their regular consumer purchases. These processes would include differing forms of advertising and product placement into areas common to the daily activities of