Case Analysis of Blue Orb Key Persons: Mike Bowers the Chief Marketing Officer (CMO) and Pete McAlindon the founder and Chief Executive Officer Key Issue: The key issue based on which the decision needs to be made is whether or not the company should outsource their marketing plan of launching a competition to FightWare and incur a expense of $25,000 or the alternative being that they design the competition in-house. Basic Facts: The Company is aiming at increasing their revenue by actually transforming the free subscribed users, of the software, to paid and registered users. For that reason they require focused marketing strategy in order to gain that kind of customer attention. The management of the firm hence is considering the option of outsourcing a unique strategy to another organization called FightWare. According to this unique strategy the company is considering the option of arranging a nationwide competition through FightWare, which will cost them about $25,000.
Should Brent outsource technology development abroad so early? Which technology development strategy should EverTrue pursue? We have to consider whether Grinna should hire local programmers or a CTO to do the work; outsource the work using a global labor platform like oDesk; or partner with Dashfire, a new venture run by a friend that takes equity in startups in exchange for development work in India. Criteria: cost, speed of development, and control of intellectual property but also equity retention, proximity and ease of collaboration. He should go with Dashfire • Are some technology development options more appropriate for the short- vs. long-run?
Do you have any concerns about the suitability of the listed “pure-play” comparable companies? Might these concerns bias your estimate of value in any direction? Perform a sensitivity analysis on assumptions that you suspect to be “key value drivers”—what are the insights you derive from this analysis? Consider other methods of estimating Calaveras’s value, including book, liquidation, and multiples methods. 2.
What are the key strengths and weaknesses of the opportunity and business plan? 2. What is the business model - how does Mindersoft make money? 3. Mr. Biddle has several criteria for investment.
INTB 6217 Sec 02 February 29, 2012 Giganet Case Study Would You Characterize Giganet as a success? Why? Giganet, a network switches and software company founded by David Follet in 1994, promises to provide companies with improved speed and bandwidth through the use of their switches over those currently used. Giganet’s founder realized early that developing a quality product would only be part of the recipe for success. If they wanted to be truly successful they would need to elicit the expertise of a professional management team already a tested and proven success to create a product strategy that would catapult them into the industry.
MARKETING CASE STUDY-4 Atlantic Computer: A bundle of Pricing Options Charity, Shema, Mariet, Julius, Faiz, Thomas Group 3 MBA Class of 2014 Alma Graduate School PRESENTATION OUTLINE Introduction Overview Issues Analysis Recommendations Strategic Implications INTRODUCTION Atlantic Computer has developed a new Tronn server and PESA software tool known as Atlantic Bundle and needs the right market price strategy for this product. The challenge is to attract customers and outcompete direct and main competitors in terms of prices, performance efficiency, reliability and quality. The main purpose and focus of this report is to provide a solution to the above challenge by coming up with the right pricing strategy. A detailed quantitative, qualitative and other factors such as competition and customer demand has been analyzed in this report and recommendations have been proposed. OVERVIEW The Tronn server has been developed specifically to meet an emerging U.S market place opportunity of Basic Server users.
Assignment – 1 (Business Development Management) Assignment – 1 Sai Raghav This paper is submitted in partial fulfillment of the requirements for Business Development Management (Case Study - 1) Swiss Management Centre University School of Management Zug, Switzerland April 09, 2015 Assignment – 1 (Business Development Management) Table of Contents Introduction………… ............................................................................................................3 Case Study Question-1………… ...........................................................................................4 Case Study Question-2………… ...........................................................................................6 Case Study Question-3 ………… ..........................................................................................8 Case Study Question-4………… ...........................................................................................9 Personal Insights………… ....................................................................................................10 References………… ..............................................................................................................11 Assignment – 1 (Business Development Management) Introduction The brief integrative case depicts the evolution of the software giant and elucidates the tremendous hurdles it is faced with in today’s hypercompetitive economy. The primary objective of Infosys was to develop and maintain computer software solutions for U.S. clients. Narayana Murthy, the co-founder of the company was able to deliver unsurpassed services because of the availability of large English speaking software engineers in India and cheaper rates. Since India was a British colony for more than 150 years, majority of the college graduates spoke impeccable English and the conversion
Zipcar Business Model Sharon R. Jones Grantham University Dr. William Reed- Instructor HPI 633 Knowledge, Learn and Enterprise System 13 August 2013 How might you apply Porter’s five force model to Zipcar business model? Porter’s five forces analysis is designed to provide a simple perspective for assessing and analyzing the competitive strength and position of any given company, namely for this lesson Zipcar. In reading the case work, I found that the competitive rivalry force for Zipcar is moderate to strong. Zipcar’s major competition stems from other rental car companies that provide similar services. Although, this is an issue for Zipcar, they have a competitive advantage over the competition due to the flexibility of the service that they provide and offer to the customers.
08 Fall 08 Fall DECISION MAKING UNDER UNCERTAINTY jUNE 26, 2014 Abstract Decision-making under uncertainty requires decision makers that have the ability and knowledge to choose objectively and decide upon the best alternative. Uncertainty and risk are an inherent part of our business world. Confident and well thought out decision-making can make the difference between a successful and a thwarted organization. Risky situations, complex alternatives and uncertainty warrant a carefully planned out systemic approach, which will list alternatives, strategies, and the probabilities of outcomes. Applying these techniques and understanding that the best decision is one based on what we choose to perceive as the best choice given the information and circumstances.
Figure 1 Harvard Business Review, 2008 Industry Environment Evaluating an industries environment is based on well-defined analytical tools as described in Thompson, 2012, (p. 34). What are the competitive forces and how strong are these forces, What forces are changing in the industry and the impact these changes will have on profitability, what market positions do rivals occupy, their strategic moves, key factors in future success and outlook to good profitability. Competitors Has Apple been able to stay competitive in this industry? Yes, as stated by Gamble, 2012, “Apple’s proprietary operating system and strong graphics-handling capabilities” have differentiated them from their rivals, but allowed them to move forward and change with the industry. Tom Coughlin in Forbes Daily Posts states that though “There are some limitations to a company’s ability to change what it does, Apple proves the point that” they can continue to become a high-mobility company” and not become stagnant within the industry.