1.1: Company Background and History On April 1st, 1976 Apple was discovered by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. Steve Jobs owned 45% of the company, Steve Wozniak with 45% and Wayne with the remaining 10%. Apple Inc. is an American corporation that designs and manufactures computer hardware, software and other consumer electronics. The company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application and the iPod personal music player. Apple’s headquarters is in Cupertino, California, CEO and co-founder is Steve Jobs and the company boasts 284 retail locations spanning 10 different countries.
Each piece of fact through his use of logos developed the audience’s mindset from bliss to rational. To start his argument about the iPhone 5, first Rosenwald had to recall the measurement of previous upgrades. The iPhone 3G and the iPhone 4 were huge leaps in the technological timeline of Apple products. Rosenwald noted the “most notable addition a thin, gorgeous retina display” (Rosenwald). He then continued to say that the distinction between the next upgrade between the iPhone 4 and the iPhone 4S, “Not much” (Rosenwald).
Aside from the Apple 1 being the beginning of personnel computing the two innovators were able to capitalize on the fact that they were nobodies from nowhere and managed to intrigue the world with their product. They were viewed as a couple of guys that new computers and what they wanted form them. (1) Apple was initially incorporated as Apple Computer, Inc. The company later changed the name to just Apple, Inc, in a move widely regarded as an indicator of the companies intentional shift to consumer electronics and not just computers. (2) The culture developed by the founders especially CEO Steve Jobs, could be defined as controlled dreamers, officially they thought of themselves as "Dreamers and Believers".
A. Steve Wozniak and Steve Jobs; VisiCalc, the first spreadsheet program. 18. What challenge to the IBM PC did Apple launch in 1984? What response did Microsoft launch against Apple a few years later? A. Apple launched the Apple Macintosh in 1984.
3 1.1 Product Segmentation 3 1.2 Positioning 4 2. Perform a SWOT analysis for Apple 6 3. Analyze Apple’s board structure. Are criticisms of Apple’s board justified? What changes would corporate governance reformers like to see and why?
Innovation Strategy Jose University of Phoenix Strategic Planning & Implementation, STR/581 July 22, 2015 Instructor: Dr. Magda Oquendo-Santiago Innovation Strategy The rules of innovation are charging. Apple Inc. somehow knew this year’s before the rest of the world. Apple Inc. has successfully embedded innovation in its DNA. Apple reported in their financial statements that about $75 million was spent in the development of the iPhone. Apple spent money developing a new innovative product that disrupted and changed the electronics market place.
During the tenure of former CEO Steve jobs, Apple had extreme unprecedented success. Garnering an almost cult-like following with its innovations, Apple found itself in very unique position in that the products it manufactured were first to market, essentially creating a new market for competitors to challenge it in. While there where computers, phones and mp3 players from different companies none had the integration and usability across all it’s platforms like Apple did. This allowed it to sell one product to a consumer but guarantee this product would work with its other devices. Additional to this, it brought to market a phone that integrated various technologies.
The record companies were initially happy receiving $0.70/song from Apple since prior to this arrangement, they were not getting paid for downloaded music (Brickley, Smith, & Zimmerman, 2009). As the digital market gets bigger, the record companies are getting dissatisfied with Apple’s pricing policy and are pushing for a change to a complex pricing policy, where new and popular songs will be priced higher. They have complained that Apple’s is using their music to promote the sale of the iPod since music from the iTunes store is only compatible with the Apple software. As of January 2008, all four major record companies agreed to allow Amazon.com sale their music in the MP3 format without the digital locks that restricts users from making copies of the songs though each of the companies excluding EMI Group requires Apple to sell their music with all the digital rights (Brickley, Smith, & Zimmerman, 2009). Analyzing the managerial Decisions 1.
Final Marketing Plan 10/27/14 Robin Reis MKT/421 Introduction Did you know that, "In Apple's list of ground-breaking products are most notably the iPod, the iPhone and the iPad (Statitsa, 2014).”Apple Inc. has taken over the market of computer technology and software for years now. The company recently mentioned that they will be introducing a new product to the market, the Apple Watch. The watch will sport some intriguing features that are guaranteed to capture the attention of customers, when it finally ships and will be available in early 2015. The starting price of the Apple Watch will be $349 when it hits the market in the United States (Taylor,2014). Before the release of this product the company needs to complete competitive analysis of the organization, determine the target market, and
“Not only was he introducing a new kind of phone-something Apple has never made before- he was doing so with a prototype that barely worked.” (2). Jobs saw the potential the Iphone had and wanted the world to see it for themselves. His logis was if he showed it to the public, everyone would want one immediately, and he was right! For the unveil of the Iphone there was a “golden path” that needed to take place, which was “a specific set of tasks, performed in a specific way and order, that made the phone look liked it worked.” (Vogelstein 2). This deceived the public but had to be done in order to show what the product is capable of.