With current successful operations in Hangzhou, China, Riordan now has plans on continually expand its manufacturing operations in China. Although it may sound and potentially be a swell idea, there are many political risks that Riordan Manufacturing will have to overcome. The number one political risk Riordan will be faced with will be government interference due to being a foreign company. The major interferences can be from nationalization of industries through asset confiscation, currency inconvertibility, to contract repudiation with respect to government owned firms. Just these three political interferences could eventually seal the fate of Riordan Manufacturing operating abroad.
Research Methodologies Paper July 16, 2012 MKT/450 Ted Framan Research Methodologies Given the nature and ever-growing complexity of today’s global market place, it is imperative that organizations are equipped with appropriate and effective market research in order to make the right marketing decisions. The importance of marketing research is immeasurable; it helps marketing managers make better judgments that take into account cross country differences and similarities. In addition, marketing research helps marketing managers gain support from the local subsidiaries for proposed marketing decisions (Keegan & Green, pp. 196-221, 2008). American company XYZ, Inc. has decided to market their top product, all-natural
Marketing Simulation Tammy Harris MKT/421 March 26, 2014 Chris Hudson Marketing Simulations As a marketing manager for Cruiser Thorr who sells high end motorcycles and we see that business is expanding at a rapid pace. Indeed there is more structure needed to the marketing piece to sustain a successful business and seeing that the industry of motorcycles is increasing annually. We must admit that the organization has to work to satisfy the needs of their target consumers. The organization must also work to differentiate themselves from other similar organizations in order to remain vital. Key components in my opinion are the product uniqueness, safety, quality engineering and price.
The Director of IBE, Philippa Foster Black, stated: "Not only is ethical behavior in business life the right thing to do in principle, we have shown that it pays off in financial returns.” (Foster-Black, P. 2006) Companies are continually presented with challenges and opportunities formed by concerns about their environmental and social impact. Management needs to understand the factors that constrain a company’s business value when dealing with these concerns. Scottish Power has had to review their business pitfalls since taking the position of the first foreign utility company to merge with an American electricity market, PacificCorp. This move has expanded into consulting services in areas such as, design and construction of power plant buildings, the development of control monitoring devices, installation and maintenance, analysis of water samples and environmental components, to name a few. They are also associated with a world leader in renewable energy, The Iberdola Group, opening opportunities for green solutions and the new mandatory global carbon emissions reduction scheme.
Riordan: Corporate Compliance Plan Amin Shomaf LAW 531 April 1, 2013 Jonathan McGovern Abstract Riordan Manufacturing is a global plastic manufacturer with several local locations including California, Georgia, and Michigan. The Company also produces plastic parts in China (University of Phoenix, 2013). This Compliance Plan will address the potential risks and provide Riordan management with guidelines how to act in case of violations. Corporate Compliance Plan Riordan Manufacturing mission is to be the industry leader and provide solutions to its customers. It focuses on innovation and team oriented working environment to establish the long- term business relationships to continue innovating and expanding.
For Riordan to further strengthen their strategic plan, they can develop a financial model based on their income and cost assumptions they would anticipate under the plan (Mikrut, 2010). It is necessary to have a strategic plan, but to have a successful plan there must be good implementation from start to finish. Riordan Manufacturing is a leader in the global plastics industry with customers coming from the Department of Defense, beverage makers, and bottlers, automotive, aircraft, and appliance manufactures.
As PepsiCo and Riordan work in many areas across the world, understanding this helps define the different personal value patterns and effectively work toward cross-cultural teams to bridge the gaps. As PepsiCo continues development globally, somber issues arise as international commerce differs from domestic commerce. Given that an establishment working across boundaries must contract with the forces of domestic, foreign, and international power that persuade the existence, and expansion of a company. PepisCo issues include the controllable and uncontrollable forces influencing trade. These forces encompass raw materials, instant capital, and people.
Use the SWOT framework of analysis to critically examine the internal and external environment of Brompton Bicycle as described in the case study. Finish your analysis by providing recommendations to Brompton Bicycle about future actions they should take for business success. Brompton Bicycle – A SWOT analysis Brompton Bicycle are looking to increase their future sales to over 19,000 folding machines (Smith 2008 p5) and increase their revenues, whilst maintaining their ‘quality’ brand image. Their new managing director Will Butler-Adams has acknowledged that there are some issues that need addressing before they can achieve this. Therefore below is a table which analyses the company’s strengths, weaknesses, opportunities and threats.
Situation 1: Create the Perceptual Map Ascertain the market position of CruiserThorr using a perceptual map. Choose four fundamental parameters that are relevant to the motorcycle industry and that reflect the highest potential for CruiserThorr. Recommended Solution The four fundamental parameters chosen were Lifestyle Image, Service Offering, Quality Engineering, and Price. These parameters directly affect the purchasing decisions of the consumer. Focusing on these parameters takes the marketing of Thorr Motorcycles in a new direction to reach a greater customer base.
In such a situation, it is extremely important to choose the correct strategy of the further development of the company. It is worthy of mention that, in the current situation, the company has chosen probably the most effective strategy that provided Starbucks with ample opportunities to continue growing and this strategy is international markets expansion. It should be pointed out that the main feature of its strategy is high aggressiveness of the company and its main goal is the expansion and entering new markets. The expansion of Starbucks has already overcome national borders and has acquired an international character. At the same time, the company still remains highly popular among its American customers.