International Management Case Of Nhabeco

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RMIT International University Vietnam BP181 Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your submission will not be accepted unless all fields below are completed Course Code: | BUSM3311 | Course Name: | International Management | Location where you study: | RMIT Vietnam – Hanoi Campus | Title of Assignment: | International Business Plan | File(s) submitted | BUSM3311_ HN_NhaBeCo.docx | Student name: | Nguyen DuyAnhNguyen Hong NhungNguyen Son TungNguyen KieuNga | Student e-mail address: | s3259007@rmit.edu.vns3260830@rmit.edu.vns3255228@rmit.edu.vns3255463@rmit.edu.vn | Learning Facilitator in charge: | Sergio Tanus | Assignment due date: | 29th August, 2011 | Date of submission: | 29th August, 2011 | Number of pages including this one: | 45 pages | Word Count: | 7622 words (Including executive summary) | Executive Summary Established in 1973, Nhabe Corporation is one of the first entrants in the textile and garment industry. It specializes in manufacturing high quality products including suits, shirts, casual pants, dresses and T-shirt. With the good reputation from high quality products and professional services, Nhabe is well known both in local and international market. The company’s vision is to make customers confident with the superior fashionable products and professional services. By applying ISO 9001:2000 Quality Management System, the company has won several awards in the domestic market. Also, Nhabe is successful in international market by exporting approximately $302 million in 2010 to the US, EU and Japan. Hence, this business plan proposes Lithuania as a potential market for NBC to export. The company’s objective is to gain 5% market share and €148,886 revenue for the first year. Lithuania is a great country to expand because it is rank at 23th over 183 economies for the ease of doing

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