Internal Public Relations: Research Proposal

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PROPOSAL TITLE AN ANALYSIS OF THE EXTENT TO WHICH INTERNAL PUBLIC RELATIONS CAN ADDRESS EMPLOYEE DISSATISFACTION IN STATE-RUN TERTIARY INSTITUTIONS OF AFRICA: A CASE STUDY OF RISING SUN VOCATIONAL TRAINING CENTRE. BACKGROUND TO THE STUDY Africa's Civil Service has for some time been negatively perceived by both its internal as well as its external publics due to the myriad of problems dogging it. The institution has been hard hit by exodus of qualified and experienced officers as a result of the economic meltdown that the country went through. Due to the political and economic instability the country experienced over the past years, the education sector in Africa has faced a number of challenges. The deterioration of the national economy created push factors that accelerated brain drain with highly qualified, experienced and competent staff attracted by other countries that experienced a shortfall in skilled human resources. The Civil Service has been accused of being insensitive, lazy and largely viewed as having failed in its mandate of service delivery. Rising Sun Vocational Training Centre (RSVTC) is a government-owned vocational training centre, with a staff complement of 150 of which 99 are lecturers. Over the past five years the college has experienced an upsurge in cases of indiscipline such as absconding, absenteeism resulting in increased disciplinary hearings involving head office which might have contributed to high staff turnover. Of note is that the college has had an increase in members of staff seeking leaving the continent for menial jobs in Europe, Asia and the Americas. While these challenges have been known to exist in the public service, the overall situation at RSVTC is generally one of disgruntlement as well as lack of motivation on the part of employees. Internal publics are crucial to an organization’s success as they are
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