Internal and External Factors

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Internal and External Factors: Wal-Mart Introduction: This paper will consider the topic of internal and external forces that affect the functions of management. In the paper the authors cite references and examples of how one organization faces the challenges and opportunities it faces in a changing business world. The company considered is Wal-Mart. The authors evaluate the internal and external forces of globalization, technology, innovation, diversity, and ethics, and how these forces affect the functions of management. The authors provide evidence of success and hard work toward achievement of proper direction for Wal-Mart’s business organization. Four functions of management: The main driving influence of Walton's stores was value. Within the planning function of management, Walton could analyze the current market trends, finding that "discounting was gaining popularity throughout the United States.” He cut his prices, which in turn boosted sales. Walton grew his business by building a dynamic organization. He successfully implemented the second function of management; organizing. He lead his team with a mantra; “I solemnly promise and declare that every customer that comes within ten feet of me, I will smile, look them in the eye, and greet them, so help me Sam.” To achieve the goals of his company, he instilled the values in his team. This also lends to the third function of management: Leading. Wal-Mart would stimulate employees to be leaders, and to motivate others to perform at their highest level. Reward for employee leadership was normal, and "hourly workers with six-figure retirement accounts were very common.” As the company grew, managing inventory became a daunting task. Wal-Mart, under Sam Walton, was an innovative retailer and his company was the first to use the UPC bar code to automate the inventory process. This is an exemplary

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