Internal And External Communication

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1. Differentiate internal communication from external communication Two types of communication are essential - external and internal. * External communication reaches out to the customer to make him or her aware of your product or service and to give the customer a reason to buy. This type of communication includes your brochures, various forms of advertising, contact letters, telephone calls, Web sites and anything else that makes the public aware of what you do. Image is extremely important in external communication! Your logo should represent who you are; your letterhead should be a selling tool; your telephone message should reflect your professionalism. * Internal communication is essential to attracting and retaining a talented staff. You must provide the direction for the company by consistently communicating that message; you must motivate your staff through various forms of communication, which can include awards, newsletters, meetings, telephone calls and formal and informal discussions. 2 What is involved in planning for the use of technology in a small business? * * Before you start, plan for the technology that you will need. Get those extra telephone lines; purchase and learn how to use the computer; decide how you will and will not use the Internet. * Keep in mind that the monitoring of employees' use of the Internet while at work is not a violation of their rights to privacy. Your policy should be in writing and signed by your employees. * Remember, appropriate use of technology can make your business look established and successful from the very beginning! What are the top 10 do and don’ts TOP TEN DO'S 1. Gain the capability to do word processing, spreadsheets, presentations and e-mail. 2. Gain the capability to use a Smartphone. 3. Consider a laptop computer if

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