This report provides an analysis of the global market opportunities that the company being a motor scooter manufacturer can exploit. The research draws attention to the market environment factors that are likely to affect the global demand for this type of product which includes; political and legal factors, economic factors, sociocultural factors and technological factors. Further investigations reveal that for a product such as scooter, so many factors favour this product in the global market. Its portability, affordability, reliability and frequency attract consumers. Scooters consume fewer resources when they are manufactured and when they are being used, they take up less space and are also fuel-efficient. In the case of culture, countries such as India, china and most parts of Asia welcomed the idea right from its inception and are one of the largest scooter markets and their religions and beliefs have no oppositions to the use of scooter. Economically, it is affordable and a cheaper means of transportation when compared to auto mobiles. They are no major legal restrictions directed strictly at the scooter industry or barns into countries or regions and technologically, new improved versions of the scooter supplied, (50cc, 125cc and 200cc) meet the demands of the consumers.
This report aims at identifying and analysing global marketing opportunities and briefly discussing how the scooter manufacturing company can exploit these opportunities
By examining a range of journal articles, up to date news sources, magazines, internet sites and recognized texts on scooters and its markets, this report describes the main factors affecting its global market. It goes ahead to describe how these factors can be presented as opportunities although there can come off as threats and disadvantages to the scooter industry.
SCOOTER INDUSTRY AND SALES
The scooter industry is a growing one. The scooter has been in existence since 1868 and...