Informative Speech Essay

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Informative Speech Outline Example Speech Topic: Kellogg SMART START cereal General Purpose: To inform Specific Purpose: To inform Kellogg’s coworkers of our new cereal and the marketing strategy for the cereal Introduction: I. Gain attention: It’s 6 am. Your alarm is ringing. And you wonder, what would it take to make today a success? II. Give your audience a reason to listen: It is said that breakfast is the most important meal of the day. III. Establish credibility: I am studying nutrition and have researched various breakfast options. IV. Preview ideas: Today, I will be focusing on one primary breakfast option. Get ready for a smart answer - Kellogg’s SMART START cereal. Body: I. Mission Statement A. Goals as a company B. Leading manufacturer 1. Decline in consumption 2. Maintaining leading position II. SMART START cereal A. Nutrition B. Box Design 1. Witty phrases 2. Selling a breakfast routine III. The computer and SMART START A. Who uses the Internet and why B. Web page C. Customized web page Conclusion: I. Signal ending: It’s 6 am. Your alarm is ringing. You get out of bed and you KNOW how to make today a success. II. Review your main ideas: You log onto your computer and go to your bookmarked SMART START web page, pour a bowl of SMART START cereal and III. Provide psychological closure: get your news how you want it and when you want it IV. End memorably: Here at Kellogg’s that is what we call a SMART START. Bibliography: Goldstein – Jackson, Kevin. “Drawn into the Web.” Financial Times 30 Jan. 1999: 4. Taylor, Roger. “Net spreads to Mainstream.” Financial Times 30 Jan. 1999: 7. U.S. Bureau of the Census, Statistical Abstract of the United States:

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