Influence of Media

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Media * what value do we as a society place on the evolving face of media in the 21st century? In this day and age, media is everywhere. It is on our televisions, in our car radios, on our phones and in our ears. Media and the new way it is distributed has placed a new value on media that was never there before. Media has such a great hold on society. Most people couldn’t function without their daily fix. They constantly need to be plugged in and alongside the instantaneous news that is broadcast every minute. As society evolves and people become smarter and wiser, technological advancements begin to hugely effect our lives. New phones, computers, TVs, laptops, digital radios and tablets are being created and sold every week! These new devices are a way of promptly sending media widespread. Within minutes of an earthquake in Mexico, people in Japan are seeing it on their iPads, people in Australia are watching coverage on their news and people of Denmark are listening to it on their radios! This new way of spreading news and stories is amazing everybody and has been a contributing factor to the rise in value that society places on media. The new value that has been placed on media has had some benefits but it has also had some major disadvantages. Media is now becoming a source to base our morals, beliefs, vices and virtues. Gone are the days when families would go to churches or have discussions to find out the right and wrongs of life. People are now switching on their radios and listening to their favourite talkback station or tuning into A Current Affair to find a ground for their beliefs and morals. Our moral compasses are now being guided by somebody else’s agenda. This is becoming a very serious issue as media is becoming less objective and more subjective. Opinions are now commonplace in media reports and primary sources are becoming
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