Influence of Mass Media

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The term mass media describes many forms of entertainment: television, film, music, newspapers, magazines, the Internet, and advertising. For decades these resources have been available to people of all ages. Because this is where we receive most of our information, it is used by media organizations to target and impact America’s youth. Idealized beauty standards, irrelevant sexualization, and domestication are only some of the ways that young women in the media are portrayed today. This article provides a general overview of how many of the things we are used to seeing, are sending a negative image to young people everywhere. Let’s be honest, the average person in this country does not look like Angelina Jolie, Halle Barry or Giselle Bundchen. So why is it that average women are not represented in mass media formats? It’s actually a simple answer. Idealized beauty standards are seen everywhere from commercials, to TV shows and movies. The ideal of beauty has dramatically changed throughout the years, considering that Marilyn Monroe was a size 14 at the height of her career. In today’s media environment she would have been expected to be at least 5 inches taller and weigh at least 25 pounds less. This ideal puts pressure on young women to look like the people featured in music, magazines, film and many other mass media formats, even if the goal of being that thin is unattainable without harming your body’s health. The film industry is one that has a major effect on how young women are viewed in society. Young women often have roles as passive and vulnerable characters who tend to leave the tough, strong and assertive roles to men. Women’s roles are written with irrelevant sexualization – their characters primary function is to please men. They ten display risqué and careless behavior. For example, wouldn’t it make sense that if two characters in a film are

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