KFF should research the market to find the needs of the customers. Big companies could be the perfect place to start the research like what kind of orders they place and when they order. Other sort of information could be found in the census reports like type and age of population, income, religion, education, occupation will help decide the needs of other consumers. This will help narrow down requirements for catering business. If the population is young then may be more wedding parties, bachelor parties, Halloween parties or if the population is older then more of formal parties in the gardens and vineyards.
For example: A Service user cannot understand a menu when It is present in a list form , so we could help them make their choice by getting images of meals they would be presented with to eat. Also try to explain the importance of a healthy diet. If the dilemma was to be a reoccurrence or become a bigger issue at meal times, it would be a good idea to report it to the NIC or the service users case manager to then discuss other options available with the chef. 2. Each service user is different and they all like/ dislike different foods.
Just as the other marketing mix components there are questions that must be answered in order to determine pricing for a product. One question is what Kudler’s price should be in comparison to its competitors. Kudler Fine Foods has to decide whether they should be lower, higher, provide more bang for the buck or offer exclusive services at expensive prices. The standard that Kudler Fine Foods has for its other promotions is for them to be self-funding. I think it is essential that the catering service also have that standard.
Kudler provides surveys for the consumer’s on their shopping experience which is not nearly enough. They need to conduct surveys in English as well as in Asian languages to gather as much data needed. They can also promote brand awareness by offering some samples of the gourmet foods and fine wines offered. Sponsoring certain events will also help promote business and promote their products. FJR has discussed the research with management and highly recommends that they do not open any new locations until further research has been done in other areas.
For Promotions, the sales and marketing department need to work together, since a good promotion of a new or existing product will bring more revenues to Kudler Fine Foods. Sales department has to come up with a group of strategic objectives that will help target the financial goals of the company as well as sales. By doing a good marketing program towards the cooking class parties that the company holds, that will bring more customers that will purchase the same products use in the party and will look around to other options that the store gives them. Now with Place Kathy already tested the waters by opening two other stores in 2000 and in 2003, and even though is a good idea for her to keep expanding, is also important and healthy for the company that she improve the actual stores like is mentioned, that way the company is better known and eventually the same customers in other regions will request the opening of a new store in their area that they will
Other costs might include petrol for the trucks, by which Tesco Direct works and eventually money that they will have to pay back to customers who were not pleased with product, that they have purchased from the store, because of its quality as it might been broken etc. The mix of internationally and domestically
There is some hesitation on the price of B100 at-home brewer should be. Competitors have shown they plan to release brewers that are considerably cheaper than Keurig. In addition the brewer price there has been discussion and research done in order to determine the price of portion packs. There is an array of information needed in order to determine whether to continue with the one-cup model or switch to the two-cup model. A concern has risen with office managers and the theft of portion packs if the at-home brewers were to have the same K-cup and the use of the two-cup model would eliminate this fear.
The intended goal is to find out ["find out" is a "phrasal verb," two words that together mean something different from their individual meanings--looking up each word in the dictionary would not produce the meaning, which could cause misinterpretation in an international business communication. Use other words, like "discover" or simply "found"] how changes in each category of the marketing mix affect sales. Kudler Fine Foods is consistently shopping the world for new fine food products to put on its shelves. For Kudler it is important to know which products will sell and which products aren’t [Contractions are inappropriate in academic writing--write it out] worth investing in. Marketing research will uncover for Kudler not only the products desired but [For parallel construction, "not only" must be followed by "but also" later in the sentence] the price consumers are willing to pay for each item.
Consumers could decide the purchase separate appliances instead of choosing the all-in-one. Our product is convenient, efficient, and cost effective. However, three separate machines could, in theory, do what our machine does. Customers could already own the three separate machines and decide not to spend money on a new gadget unless they need to replace something. There will be a higher marketing cost associated with this product in order to educate the consumers on the benefits of owning the product Because the customers could already own a toaster, microwave and convection oven, they won’t immediately understand the benefits of an all-in-one product.
Solutions plan to present a large event/fundraiser which will consist of several companies to collaborate on resolving homelessness. For the venue, we needed and large indoor space like the convention center. As with any event, risk factors are anticipated and we have come up with plans to mitigate issues to help avoid confusion, conflict, and preserve the safety of the facility, sponsors and patrons. One unavoidable risk is weather. If the event is held outside, it could cause a decrease in participants.