For business working with supply chains they can create smother, faster ways of dealing with the firms they regularly buy from. Many people across Adidas are engaged in supply-chain activities, this involves delivering sales or services to consumers, shipping products, negotiating with suppliers, trade partners, managing inventory, tracking orders and any other tasks. The internet offers Adidas a chance to manage the supply chain, speed up suppliers and integrate businesses along the chain. Opportunities to increase sales from existing customers: Businesses that adopt internet marketing strategy do so because they can see the opportunities either to improve sales within the markets they already serve or to enter complete new markets. As internet penetration increases and more business uses online strategy the web will become the accepted method for marketers.
Online marketing helps add potential customers and the number of quality leads to a website as well. In fact, most organizations can adopt Internet advertising strategies to generate better business. Online marketing is split into different types; Affiliate marketing – refers to the banners seen on other websites or blogs to boost traffic to that web page, and effectively increases product awareness. Email marketing – this is the marketing process that involves getting to customers via email. Inbound marketing – this type of internet marketing involves sharing valuable content to customers to help convince them to become your loyal customer.
The Internet brought everyone right next door. So use this new and rich source to bring in more clients and spring board McBride Financial to the top of the charts.” The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy." (Atom Content Marketing, 2014) Research One the first area to start in would be research, to see which direction McBride want to go in. We would need to understand the company's weakness and strength.
What have you learned from this case study that you would be able to apply in an organization where you have previously worked or currently work? The influence of the Internet and e-commerce on the economy in general, and business practice in particular, has been tremendous. Changes are happening rapidly. For instance, the direct-business model employed by industry giants such as Dell Inc. and Amazon.com enables customers to order products over the Internet and thus allows companies to sell their products without relying on third-party distributors. Similarly, many companies reported that business-to-business e-commerce provides convenience and cost reduction.
 First, large variety of unique items attracts large volumn of minority tastes. The larger availability of choice, the greater the chance that will be able to tap potential demand for minority tastes  Second, internet business with the low distribution and inventory costs allows them to access the global market and earn significant profit out of selling small volumes of hard-to-find items to many customers. It also help to centralize the inventory in order to minimise the delivery cost directly from warehouse to the end-user.  Third, low cost for searching relevant products due to the wealth of information sources available online and therefore people can easily and quickly find what they want. Intermediaries such as ebay shows that there are sellers of any number of weird, wonderful and obscure items who find buyers
This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page. This will mean that people visiting the website will be more likely to become a customer and existing customers will keep coming back due to the website being easy to navigate. As a consequence of this the business will have a larger customer base and will have higher profits. Advertising - Use of multimedia in advertising can help to give a business a high public profile, increase the customer base and in turn increase profit. It’s used to attract people’s attention and make the business look exciting and flashy to draw in new customers while also giving information about the
Advances in technology such as e-mail, cellular phones, and the Internet have made global communication more convenient. Companies create their own website to operate powerful information and sales channel with augmented geographical reach to inform and promote their businesses and products. By establishing a website, a company can endorse its products and services, and be able to give a little bit of its history and other information to those interested viewers. Technology has affected the learning environment tremendously, because training methods have evolved to a more advanced setting. I will not go far in siting an example.
JBT Task 1 A1. Gaining market share is widely based on a company’s strategy and approach. When a company expands to the internet, it is important for them to have a purpose. For Pharmacy ABC (name changed to protect my customer), located in Columbus, Ohio, going online would be beneficial for several reasons. Advertising would help them focus not only on their current customers, but more so for the younger generations that have adapted to search and learn through technology.
P5 Explain how internet marketing has made a selected business more efficient, effective and successful. In this assignment I will be explaining how internet marketing has made a selected business more efficient, effective and successful. Opportunities for business efficiency Business efficiency is very important for a business. The reason why is because, in order for a business such as B&Q to surpass their competitors such as Homebase, Wickes and other DIY businesses they need to use the web to interact with suppliers and customers, by using the web B&Q will become much more efficient because they can meet customers ‘demands’ and suppliers ‘needs’. Streamline customer communications is a very efficient way of working because streamline customer communications deliver fast services, this is best way to keep customers satisfied and when customers’ are satisfied the business becomes more efficient because they are meeting needs and accumulating capital.
Adoption of the online platform, greatly helped enhance the firm’s operations, and revenue collection, since most customers found it convenient (Hoskisson & Hitt, 2007). However, in spite of this success, the firm faces many threats. These threats relate to the recent technological shift,