Business Research Report Social Media and Marketing Assessment Code: RWT1 Student Name: Student ID: Date: Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 Twitter 5 Pinterest 6 Facebook 7 Recommendations 8 Conclusion 8 References 10 Executive Summary This paper presents findings that support the value and wisdom of using social media as a marketing strategy in business. Social media platforms enable brands to expand in current markets as well as become introduced in new markets. Twitter, Pinterest and Facebook are social media platforms that are widely used to promote a brand, helping to create trust and loyalty between a brand and its consumers. Twitter
We are responsible for noticing and monitoring our own emotions. Right to make sure that opportunities for lawsuits are minimized. (Incorrect) Because the legal process can be both properly used as well as abused, operating from a place of protection is not useful. We cannot guarantee what people will or will not do. Right to expect that processes will be followed.
Identify the main reasons for reviewing working methods, products and / or services in a business environment. The main reason why a business should review working methods, products and / or services are to ensure that they are keeping in line with other businesses. An example of not keeping up with the times is HMV. Change can cause added pressures to the business. However there are changes that would have a small affect on the business.
If this is an acceptable form of payment, how might you ensure that it is ethically sound and that no power differential exists between you and the client? According to licensing boards, Consumer protection agencies, risk management experts, and ethics committees, fair exchange bartering (all bartering for that matter) is largely frowned upon, as there is the potential to create power disparity (power differential) between the councilor and client (Zur, 2011). Moreover, there is a heightened potential for disclosure concerns, boundary
ALL WK 1, DQ’s: WK 1, DQ 1: What is a business’s obligation to build an ethical culture and balance its desire for profit with ethical responsibilities to employees, customers, society, and the environment? Ethics is different from one person to the next, so it is imperative that business clearly define the norm for staff members and management. The decisions organizations make influence more than business partners, affiliates, culture, and others. It is important for organizations center of attention on maximizing shareholder revenue. Therefore, maximizing profit without causing destruction to the business culture can be a balancing act for most organizations.
Another argument Levitt and Dubner explored are the “Experts”; from criminologists to real estate agents use their info advantage to serve their own agenda”. People might think they are buying the expertise and the experts’ best interest because they are giving them an economic incentive, but what most people don’t realize is that experts manage themselves as business. They try to get the job done fast so they can move on to the next customer, but if it is their own property they might put an extra effort because they can predict when the market is going to be good and they don’t have to rush so they can wait for the best offer. This wasn’t actually a big shock for me but is just another sample of how the real world
It is then important for managers to find the best defenses against technology failures or security breaches. It is important that the consumer not be affected by this as much as at all possible. The impact that technology has on retail is enormous. Certain technologies such as self-checkouts, etc. are ways to give the consumer a choice on how they want their shopping experience to go.
Explain how different market research methods have been used to make a marketing decision within a selected situation or business Market research is the process of gathering information about your businesses industry, customers and competition in order assess the feasibility of your business idea. Prior to starting your research it is important to determine your objective and to clearly define your research questions. Many entrepreneurs avoid doing market research out of fear they will not find what they want to find or because it can be costly / time consuming. However, making decisions without first doing some research can be risky. Primary research (or field research) gathers original information directly for your purpose, rather than being gathered from published sources.
Advertisement, commonly viewed as a way to promote a product, is more than what it seems. In the present day, critics view advertisements as a propaganda that guides the audience the wrong direction. Mr. Schrank suggest that some people who watch advertisements are vulnerable to the “ad’s attacks.”(Doc. E) However, I disagree, advertisements are informative to our daily lives; without them our world would probably fall apart. They do just more than promote a product; an advertisement helps wage for jobs, educate people, and also explains how to make our lives better.
A tangible product must be created to warrant protection and the documentation of this idea and its execution must be clear. Copyright law exists to foster creativity and productivity and protect intellectual property, but this begins with the due diligence of the entrepreneur. Creators of new ideas cannot make assumptions about those whom they are employed, and they cannot allow their ideas to be made available to people they do not trust. It is likely that the Winklevosses did not have an idea about how popular their idea would become, and this was ultimately extremely costly for them. However, this case also clarifies how important it is to protect ideas and avoid informal work relationships with people they are not certain they can