MARKETING ASSIGNMENT – 3 Case: BARCO PROJECTION SYSTEM (A) GROUP – 5 Date: 31/8/2015 PROBLEM STATEMENT (Max 100 words) Barco is a small company that focuses on differentiable products and R&D. It has established itself as a master in the niche because of its scan rate. However, it might lose 75% of its forecast 1990 profits because of Sony’s 1270. The projector 1270 is better than Barco’s BD and BG projector and also costs lower. Sony is also merging both the graphics and data segment which threatens Barco’s market segmentation.
While one can’t neglect the threat from new entry, the competitive rivalry mainly comes from traditional films (alliance exits at the same time), from high supplier and customer bargaining power and from substitutes such as internet, DVD, sports events and big screen Televisions. IMAX practiced a focused differentiation strategy by targeting the niche market of large format film segments originally and later expanded its targeted segments. Overall, it has been focusing on the “blue ocean” in the film in-dustry by building its unique resources and consolidating its competitive advantage. IMAX’s financial performance was not satisfactory. For two consecutive fiscal years 2006 and 2007, IMAX recorded nearly $17 million and $27 million in net income loss respectively and the same $160 million in debt for both years.
The threat of new entrants into this industry is extremely high due to the low amount of capital needed to enter into the industry as compared to others. It allows companies such as Apple and Amazon, whose existing focus was not on the movie rental industry, to utilize their existing customer base and generate profits without a large initial investment. Due to the high number of competitors as well as the different forms of delivery, such as instant online delivery and mail delivery, there is a high amount of substitute providers for this service. The bargaining power of the movie-rental industry against suppliers is increasing especially in recent years. The reason for the increased control is that DVD sales are declining on the average, meaning that the main form of delivery that consumers are taking advantage of is online-streaming.
The Console War of 2013-15 From late 2013 to this day, the biggest debate in the gaming community still stands. Is the PlayStation 4 better than the Xbox One? Gaming is a big business, and Sony and Microsoft are in a constant battle for the number one spot in technology. Sony comes out on top with the PlayStation 4. Not only are the perks better, the sales are higher, but Sony has also upgraded a substantial amount between the PlayStation 3 and the PlayStation 4.
Because of its expense, now used primarily for special effects. DRIVE-IN MOVIES: A response to the automobile and television; the drive-in became an American icon. Fewer than 600 are in operation today. TELEVISION: It never killed Hollywood, but it wounded it forever. In fact, Hollywood survives today because of its television markets.
Mr. Huizinga adopted a target market saturation strategy and opened Blockbuster stores throughout the nation reaching a majority of the U.S. television market. In the late 1990’s, Blockbuster experienced increased competition from cable’s pay-per-view services and video-on-demand systems and the company’s growth began to decline in the 2000’s. In addition to this, major studios began selling movies directly to stores such as Wal-Mart. Blockbuster also began to see competition from internet and mail rental companies
The dominance of digital photography, which ironically they pioneered, and their delay in recognizing and capitalizing on the popularity of this technology led them into legal battles and bankruptcy from which they are still recovering. As stated by Szustek (2013) the company developed the world's first digital camera. It rivaled the size of a toaster -- although compared with the computers of the era, its construction was rather sporty. But despite having this patent in its arsenal, Kodak was reluctant to embrace digital photography during the late 1990s. Kodak’s core business has evolved to include segments that supply non digital film, processing, photofinishing and cameras.
Jobs had a plan; "Steve Jobs set a goal for the company to sell high-end computer graphics workstations" (Moisecot 1). Jobs followed through on that goal and as we all know created a computer to create multi-million dollar films like Toy Story & Monsters Inc.. This again shows that Steve Jobs had to overcome great odds to create Pixar; in order for Pixar to work, Jobs would need to make computers with technology that was several years away, but he made it happen. Jobs also overcame a great obstacle after he returned
In regards to Marvel’s current business plan; a licensed movie’s box office proceeds dictates its licensing returns and influences all of its downstream revenues, with the Marvel comic division being the exception. Therefore, if any licensed big screen ventures produce a less than stellar returns; the future of all of Marvel’s self-maintained revenue streams will be negatively affected. The long term constraint then becomes a question of how long can the licensed Marvel characters continue to be profitable in Hollywood? Unfortunately, the predicted blockbuster The Hulk was a huge failure. If Marvel continues to work its way down its list of popular characters; how do they
The popular Hollywood film known as “Imitation of Life”, in 1934 emerged as the highest grossing film to be brought to a African American theater. Although the out coming of this very popular movie, it did not change the equal rights of blacks and whites. Between the late 1800s until the passage of the Civil Rights legislation which was in the mid-1960s, some theater owners still discriminated against blacks. Being that they would sometimes have to wait to see the movie until a year or two after it was shown in white theaters, also having to go to a whole separate theater. Now going back into the Eighties we found computers to be a little more than fancy calculators with typewriter functions added to it.