But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.
Eladio Quinones Professor Tabor EN-103 2 December 2012 “Cover Girl + Olay” Parent Magazine pg 21 In the challenging industry of make-up; many companies hire advertisers that can use different techniques to persuade consumers to buy their product. Cover Girl and Olay have used a combination of techniques to capture their audiences. In this advertisement using Ellen DeGeneres they have used a combination of ethos, pathos and logos. In the ad Ellen is on the left side of the page with a white background and by her wearing black clothes makes her stand out. With a big smile and her hands holding her jacket makes her look cheerful.
One may argue that the media has also heavily influenced the concept of the ‘ideal’ body for women. In the 1950's, the widespread idea of an 'ideal' body was an 'hour-glass', or 'fuller' figure. This had much to do with the mainstream influence of a very well known American fashion and beauty icon; Marilyn Monroe. If she did not exisit, one may argue that the media may not have encouraged this new idea about women's bodies. Therefore, it is not always the media who are the main influence for our ideas about ourselves, it has a lot to do with certain people, whether they are movie stars, designers or models etc, who make a name for themselves and put themselves on a platform to voice their opinions and share them with the world; if they achieve global acceptance, the mass opinion will therefore change.
What being a woman involves according to Heat Magazine (content and adverts): In Heat magazine it is clear to see what being a woman involves according to the magazine‘s content. There are many different ways this is projected; through articles on interests, looks, beauty specials, film and book reviews and through its choice of adverts. In terms of looks, Heat magazine has lots of articles on how famous women feel about their looks and this reflects on the attitudes that its readership has. Women are conscious of their looks and it is talked about regularly in this magazine. In terms of appearance, Heat magazine believes women should be healthy and slim with curves.
It shows the four different shades that the mascara is available in on the side to try to get the target audience attention. Cover Girl is known for their bold advertising using beautiful women with flawless faces. On this particular ad the advertiser choose Rihanna as a model because she is young beautiful and adds sex appeal plus she’s very popular in the music business right now. In this ad, Cover Girl claims that this product will lift up your eyes and give you 4 time’s brighter eyes. Exact Eyelight has a reflecting metallic and a hint of tint that turns out your blue, brown, hazel, and green eyes in the blink of an eye.
Women in Today’s Media In our everyday lives we are exposed to numerous amounts of advertisements and many of them have some kind of sexual content. Ads are one of the best ways for companies to show their products to the world and also they are the most efficient way to make money. Sports, entertainment, magazines, and bill boards all use ads to sell their products to the world, but for a company to make their ads successful so that people will buy their products, they need to make their ads very appealing and convincing. Women are used in order to sell products to the public and the outside world. Women are dehumanized through the media, which objectifies and degrade women, causing them to end up in abusive marriages, in prison, or in the streets.
Because of the power to shape emotions, their advertisements influenced in creating and maintaining specific gender norms. Review: True Colours tells the stories of two female copywriters Shirley Polykoff and Ilon Specht, who with short catchy taglines summarized the particular feminist sensibilities of their day. Their success highlights the importance focused advertising campaigns aimed to interpret with the consumer perception. Both of them understood the changing mindset of the American Women in the 1950s to the 1970s to successfully connect them personally as consumers to Clairol and L’Oreal. It was the expression of Polykoffs personal feelings and the understanding of the issues faced by average American women in the 1950s that led to the success of Miss Clairols “Does She or Doesn’t She” campaign.
The only solution for the disorder is to get more media attention and get more funding. As more people hear about this, there will be a change on how the media portrays “beautiful” women. Slowly thicker and more big bone women are getting the spotlight, for example Kim Kardashian, Beyoncé and Jennifer Lopez. They are shifting people idea the women comes in different sizes and they are beautiful in their own way. Talking about anorexia at a young age should help give a good foundation on their mental thinking on what is healthy and what is
Mary C. Martin and James W. Gentry are marketing professors who address the theory of the media affecting body identity in preadolescent and adolescent females. Then there is Michelle Cottle, a Washington Monthly editor who takes the perspective that females are not the only one affected by media. Issue three goes on to show that there is
Regardless of the criticism she soon became a trend setter. She was a model for women in both dress and action, again just like Barbie. Some people disputed that "Gibson Girl" as a national standard for feminine beauty. They felt she would disturb social order but in fact most women welcomed the change (Gibson Girl, 2010). The caricature image became very popular representing American girls.