Image Analysis: Dolce & Gabbana Advert

499 Words2 Pages
Advertising is a form of communication used to encourage or persuade audience’s, viewers, readers or listeners to take some new action. The desired result is to promote and sell their new products to the audiences. However, in this advert for Dolce and Gabbana, there is no clear product that is being advertised, instead it seems to be only focusing on the brand name itself. As Gillian Rose observes Semiology offers a group of “analytical tools for taking an image apart and tracing how it works in relation to broader systems of meaning.” When looking at this Dolce & Gabbana advert it clearly shows male dominance and is extremely patriarchy. There are five males who all stand and surround one helpless, beautiful female. She is lying on her back, and her eyes are softly closed. Her facial expression shows a sign of weakness and lack of control, whereas, the males all have very serious expressions. While the other two men in the advert do have tops on, one wears a fitted jean jacket to add to the classiness. One of the shirtless males stands tall over the female, holding both of her hands down with ease. The girl shows a desire to escape as her legs are bent and her back is lifted from the ground. Yet, they all just stand and stare, showing no emotion whatsoever. At the same time, however, the advert displays a woman’s strength and beauty. The girl is wearing a tight black dress that outlines all of her physical features which she proudly flaunts. Her red lip stick stands out against the cool colours used throughout, highlighting her beauty. Her feet are covered by high black heels that also show a sense of elegance. Her overall appearance is extremely sexy and attractive. Also, even though she is being held down by a strong man, the advert shows her strength and ability to fight back. Her power allows her to almost escape from four intimating men who boldly surround
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